Senior Business Development

About REFORM

REFORM is a KOL and creative agency with offices in Malaysia, Singapore and the

Philippines. We run influencer campaigns, social media management, content production

and performance marketing for brands in beauty, F&B, home and living, and clinics. We

were named KOL Agency of the Year (Gold) at the MARKies, and we work off a 5,000+

creator database with our own selection and social listening process behind it.

About role

We are looking for someone who has already sold KOL or influencer marketing and wants

to do it with a stronger product behind them. You own your pipeline from first contact to

signed contract, and you stay close to the account after it signs. There is support around

you, but nobody hands you warm leads.

What you will actually do

1. Build and work your own pipeline. Outbound, referrals, inbound and partner-sourced.
2. Run discovery calls that get to the real business problem, not just the brief.
3. Build pitches and proposals with our creative and strategy team, and present them yourself.
4. Lead commercial negotiation, including KOL rate cards, scope, usage rights and contract terms.
5. Hold the client relationship after the deal closes so it renews.
6. Keep your pipeline and forecast accurate. We run on numbers, not optimism.

Who we are looking for

• At least 2 years selling KOL, influencer or creator marketing to brands. This is a must.
• 3 to 5 years in agency or adjacent sales overall. Creative, media, events, production or martech all count.
• A track record of closing five and six figure deals you can walk us through.
• Comfortable in a room with a brand manager on one side and procurement on the other.
• Strong written English. Bahasa Malaysia or Mandarin is a plus for this market.

What you get

• A sales system that is already documented, so you are not inventing process from

scratch.

• Direct access to senior leadership and real coaching, not just a monthly number chase.
• Award winning campaign work to sell, and a delivery team that does not make you apologise after the sale.

How to Apply

Big deal. Big win. Big story We want to hear it.

Apply here or send your resume to [Confidential Information] and [HIDDEN TEXT].

As part of your application, tell us about the biggest KOL deal you've ever closed and what it took to get it across the line. Make us curious