Senior Executive/ Assistant Manager, PR

Key Responsibilities:

• Develop and execute PR strategies to strengthen UNIQLO's brand in Malaysia, aligned with local marketing plans and global PR direction (GHQ).
• Drive brand positioning initiatives covering LifeWear philosophy, products, employer branding, sustainability, community engagement, and crisis communications.
• Lead internal and external communications to ensure consistent and positive brand messaging.
• Build strong media relationships and generate compelling stories across fashion, lifestyle, and business media (print, digital, broadcast).
• Plan and manage PR events including press conferences, product launches, and store openings.
• Develop and localise PR materials such as press releases, media Q&As, and factsheets.
• Manage PR agencies, media training programmes, and spokesperson readiness.
• Work closely with Marketing, regional, and global PR teams to support business and sales objectives.

Key Requirements:

• Bachelor's degree with 5–10 years of PR experience, preferably in consumer lifestyle, retail, or apparel brands, including exposure to corporate PR.
• Experience working in a global or international business environment.
• Strategic, creative, and collaborative, with strong media relations and cross‑functional working experience.
• Highly organised, self‑driven, detail‑oriented, and able to thrive in a fast‑paced environment with integrity and professionalism.