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PUMA Group

Senior Executive, E-commerce SEA

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Job Description

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy and all genders are welcome. Simply click APPLY ONLINE and follow the steps to upload your application.

YOUR MISSION:

The primary role of this position requires the ability to manage the day-to-day operations of ecommerce business. This role requires a data-driven mindset, can-do attitude, strong attention to detail, and the ability to collaborate cross-functionally to ensure smooth e-commerce operations.

Task 1: Sales Management

  • Monitor sales trends across PUMA's ecommerce channels to identify areas for improvement and growth opportunities.
  • Conduct regular benchmarking of competitor performance, campaign mechanics, and fashion trends to uncover new opportunities for PUMA.

Task 2: Communication and Collaboration

  • Liaise with internal teams (e.g., logistics, content, marketing, operations, and training) to align on day-to-day ops, key campaigns, timely execution of ecommerce mechanics such as vouchers, flash sales, and short video activation.
  • Coordinate with external partners, marketplace reps, and enablers for campaign alignment, product exposure, and livestream technical setup.

Task 3: Livestream Management

  • Plan and manage livestream sessions, including scheduling, product arrangements, and performance tracking across Shopee and TikTok channels.
  • Evaluate livestream performance using key data metrics such as GMV, CR%, traffic, GPM, etc., and provide actionable recommendations to drive sales.
  • Coordinate with content creators, hosts, and internal creative teams to ensure engaging and brand-consistent livestream executions.

Task 4: Reporting

  • Maintain detailed records of sales performance (e.g., total GMV, live GMV, expenses).
  • Manage administrative responsibilities, including reviewing and processing billing documents from various vendors and marketplaces.
  • Support monthly/quarterly business reviews with consolidated summaries.

YOUR TALENT:

Education: Bachelor's degree in business management and relevant studies.

Professional: Minimum 3-4 years of relevant experience in the e-commerce industry. Experience working for marketplaces, enablers, or fashion brands.

IT Skills: Microsoft (Excel, PowerPoint, Word)

Language: English and local language

PUMA supports over 19,000 employees across 120+ countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.

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About Company

Job ID: 141486389

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