Senior Executive, Marketing

Job Description

OVERVIEW:

• Location: KL Sentral

• Department: Commercial (Marketing)

• Entity: MOVE

JOB DESCRIPTION:

YOUR ROLE AS A SENIOR EXECUTIVE, MARKETING

Ready to make waves in the airline industry As an Airline Senior Marketing Executive, you'll craft dynamic marketing strategies, launch high-impact campaigns, and build brand love across key markets. From digital storytelling to strategic partnerships and sponsorships, you'll play a key role in driving demand and market growth.

Reporting to the Marketing Manager, you'll take charge of marketing initiatives, distribution strategies, and market development for AirAsia. If you're a creative thinker with a passion for travel and a knack for turning insights into action, this is your chance to take flight!

WHAT YOU'LL CHAMPION:

• Campaign Boss - Brief internal teams and agencies, review creative concepts, approve media plans, and oversee campaign production for a flawless launch.
  Performance Tracker - Monitor, analyze, and report campaign success, ensuring every move aligns with business objectives.

• Event Planner Extraordinaire - Organize and execute marketing events, activations, and sponsorships to enhance brand engagement and customer experience.
  Team Player - Work closely with creative, social media, PR, digital, and brand teams to ensure campaigns are seamless and communications are consistent.
  Creative Thinker - Maximize promotional opportunities through innovative channels while keeping costs efficient and engagement high.
  Brand Champion - Spread the AirAsia love and establish it as a leading name in travel and e-commerce.
  Content Strategist - Help craft compelling campaign content across social media, promotions, EDMs, and more.
  Media Connector - Build and maintain strong relationships with media vendors and publishers for impactful collaborations.
  Data-Driven Marketer - Keep a pulse on campaign performance and continuously optimize for better results.
  All-Rounder - Support the marketing team with any ad-hoc tasks to keep things running smoothly.

WHO YOU ARE:

• Data Geek Meets Storyteller - You love analyzing numbers just as much as crafting compelling campaigns.

• Marketing Whiz - Proven experience in running killer marketing, advertising, and social media campaigns with an eagle eye for detail.

• Multitasking Ninja - Juggling multiple projects (both strategic and tactical) in a fast-paced environment is second nature to you.

• Agility Champ - You embrace change and adapt quickly, always ready to switch gears when needed.

• Top-Notch Communicator - Whether it's pitching ideas to senior management or collaborating with external partners, you know how to get your message across with impact.

WHERE YOU'LL GO:

From dispatcher to captain, ramp agent to data analyst, brand executive to CEO-our Dare to Dream stories prove that the sky is the limit for our Allstars!

Crush it in this role, and you could be on the fast track to becoming an assistant marketing manager taking on greater responsibilities, tackling dynamic and competitive markets through strategic campaigns, data-driven insights, and high-impact partnerships.

WHAT YOU'LL ENJOY:

• Physical Wellbeing: Key medical and insurance benefits, maternity expenses, flexible work arrangement, and health and fitness amenities.

• Emotional Wellbeing: Paid time off, wellness programmes, and childcare amenities.

• Financial Wellbeing: Resources relating to financial, personal skills and career growth programmes.

• Allstars Specials: Free flights, unlimited discounted flights, and exclusive discounts with partners.

• A unique Allstar culture like no other

We are all different - one talent to another - that is how we rely on our differences. At AirAsia, you will be treated fairly and given all chances to be your best.We are committed to creating a diverse work environment and are proud to be an equal opportunity employer.

Search Firm Representatives - AirAsia does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place.