Key Accountabilities
- Develop content briefs with a strong medical perspective, including concept development that supports marketing campaigns, service promotions, patient education, brand awareness initiatives, etc.
- Create engaging, well-researched content such as articles, social content, videos, infographics, guidebooks, newsletters etc.
- Work with translators to get content translated to the relevant language/s (i.e. Bahasa Malaysia, Mandarin, Bahasa Indonesia) and ensure accuracy in translated content.
- Ensure high-quality content through careful editing for grammar, punctuation, spelling, clarity, consistency, and accuracy.
- Ensure all content aligns with brand guidelines in style, tone, and language.
- Provide input on and edit assigned materials (e.g. articles, infographics, social media content, websites, presentations, print and digital assets) across all stages from draft to final output.
- Stay up to date with current healthcare industry trends, pharmaceutical practices and regulatory requirements.
- Demonstrate strong understanding of Malaysian Medical Council (MMC) style, Kementerian Kesihatan Malaysia (KKM) guidelines and scientific/ medical materials.
- Maintain familiarity with the Company's services, facilities, and relevant promotional materials to ensure accuracy in all content.
- Ensure timely delivery of content creation, vetting and approvals.
- Keep stakeholders and team members informed of emerging trends in medical content.
- Perform other relevant duties as assigned by the Head of Marketing or designated representative.
Qualifications and Work Experience
- MBBS
- Qualified to create and review / approve medical content.
- At least 1-2 years working experience in editorial positions (online & offline).
- Have prior experience in a medical writing role & copywriting, either for the healthcare industry or for a medical communications agency.
- Excellent spoken and written English skills.
- Strong writing and composition skills and an eye for detail.
- Experience in medical affairs in the pharma industry will also be considered.
- Capability in taking complex scientific content and presenting it in clear, concise messaging.
- Experience in PR role, preferably from healthcare industry, is an added advantage.
- Familiarity with social media.
- Good knowledge of SEO, web traffic metrics and marketing is a plus.
- Ability to multitask and take on multiple assignments.
- Comfortable working with PowerPoint for presentation or Excel spreadsheet for data analysis when needed.
- This role is open to applicants who do not require visa or employment pass sponsorship.
