Senior Executive, Social Media & Community Management

Job Description

We're looking for someone who genuinely loves conversations. Someone who understands that community management isn't just replying to comments - it's shaping how people feel about and view a brand.

You'll be the voice of MOVE across platforms, turning everyday interactions into meaningful connections and building a community that feels heard, valued, and excited to engage.

What You'll Be Doing

Community & Conversations

• Manage and respond to comments, DMs, and inquiries across Instagram, TikTok, YouTube and emerging platforms

• Maintain a warm, confident, and consistent brand voice

• Monitor sentiment and proactively flag opportunities or potential issue

• Turn engagement moments into relationship-building opportunities

Audience & Community Growth

• Identify and nurture brand advocates and superfans

• Create initiatives that spark conversation, not just reactions

• Share community insights to inform content and campaign strategy

Influencer & Creator Coordination

• Identify and manage influencer collaborations

• Support outreach, briefing, coordination and reporting

• Help shape partnerships that feel authentic, not transactional

Performance & Insights

• Track engagement, response time, sentiment, and community growth

• Provide regular insights to optimise engagement quality

A Few Extras We Look For

We're not looking for someone who just replies fast. We're looking for someone who:

• Genuinely enjoys talking to people online

• Understands the difference between replying and building relationships

• Can stay calm and solution-focused in tricky situations

• Communicates clearly and kindly, even when conversations get difficult

• Knows how to turn feedback into opportunity

We are all different - one talent to another - that is how we rely on our differences. At AirAsia, you will be treated fairly and given all chances to be your best.We are committed to creating a diverse work environment and are proud to be an equal opportunity employer.

Search Firm Representatives - AirAsia does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place.