Senior Executive, Website & Digital (contract)

The role

The Senior Executive, Website & Digital is responsible for managing the day-to-day operations, content accuracy and performance of the website, while supporting the execution of digital advertising campaigns across multiple platforms.

The role ensures that website content remains current, functional and aligned with brand and business objectives, and that digital campaigns are executed accurately, efficiently and within agreed timelines.

Key Responsibilities

1. Website Management & Operations (60%)

Website Content Management

• Manage and maintain website content through the Content Management System (CMS), ensuring information is accurate, relevant and up to date.
• Upload, update and maintain campaign landing pages, promotional content, product information and marketing materials.
• Ensure vehicle pricing, specifications, promotions and offers are accurately reflected on the website.
• Maintain and update dealer information, including locations, contact details and relevant announcements.
• Publish and update events, news, corporate announcements and other website content as required.
• Coordinate with internal stakeholders to obtain content approvals and ensure timely publication.
• Conduct regular website content reviews to identify outdated information, broken links and inconsistencies.

Website Operations & Optimisation

• Coordinate website lead form setup, testing and integration with the MySales application to ensure accurate lead capture and synchronisation.
• Monitor website functionality and escalate technical issues to relevant technical teams or vendors for resolution.
• Coordinate website hosting, domain and server renewal activities to ensure uninterrupted website availability.
• Support basic website optimisation initiatives, including SEO, user experience and landing page improvements.
• Assist in implementing and validating website tracking through Google Analytics and Google Tag Manager.
• Coordinate with website developers, agencies and technology partners on updates, maintenance and technical enhancements.

2. Digital Content & Campaign Execution (40%)

Digital Campaign Coordination

• Coordinate and execute approved paid digital campaigns across platforms such as Meta, Google Ads, YouTube, TikTok and other relevant digital channels.
• Work closely with media agencies, publishers, influencers and internal stakeholders to ensure campaigns are implemented according to approved briefs.
• Coordinate campaign materials, including creative assets, advertising copy, landing pages and campaign specifications.
• Review advertising materials to ensure compliance with brand guidelines, approved messaging and campaign objectives.
• Verify campaign details, including ad copy, visuals, formats, calls to action, destination URLs and audience settings before launch.
• Review Google Search advertising copy and keywords for accuracy, relevance and alignment with campaign objectives.
• Coordinate influencer and publisher deliverables, including content submissions, approvals and publication schedules.
• Monitor campaign launch timelines and follow up with relevant stakeholders to ensure placements go live as scheduled.
• Conduct post-launch checks to ensure advertisements and landing pages are functioning correctly.
• Support campaign reporting by coordinating performance information, identifying execution issues and recommending improvements.

Key Performance Indicators

• Accuracy and timeliness of website content updates.
• Website functionality and timely resolution of operational issues.
• Accuracy of lead form setup and lead synchronisation.
• On-time execution of digital campaigns and media placements.
• Compliance with approved campaign briefs and brand guidelines.
• Responsiveness to operational requests and stakeholder requirements.

Qualifications & Experience

• Diploma or Bachelor's Degree in Marketing, Digital Marketing, Communications, Information Technology or a related discipline.
• Preferably 3–5 years of relevant experience in website management, digital marketing or campaign execution.
• Hands-on experience using website Content Management Systems.
• Working knowledge of Google Analytics (GA4), Google Tag Manager and SEO fundamentals.
• Basic understanding of HTML and website functionality.
• Familiarity with digital advertising platforms, including Meta Ads Manager and Google Ads.
• Experience coordinating with digital agencies, publishers or external vendors.
• Automotive industry experience would be an advantage.

Key Competencies

• Strong attention to detail and accuracy.
• Good organisational and time-management skills.
• Ability to manage multiple deliverables and deadlines.
• Strong communication and stakeholder coordination skills.
• Proactive problem-solving and follow-through.
• Ability to work independently in a remote environment.
• Basic analytical and digital troubleshooting capabilities.