Company Description Handal Indah Sdn Bhd, a key subsidiary of HI Mobility Berhad, is a leading public transport operator in Malaysia under the well-recognised Causeway Link brand. Established in 1994, the company has grown from providing intracity services in Johor to operating an extensive network across Johor, Klang Valley, Melaka, and cross-border routes to Singapore. Handal Indah serves millions of passengers annually through smart, seamless, and sustainable mobility solutions, including intracity, intercity, cross-border, and chartered bus services. The company integrates electric vehicles into its fleet to reduce carbon emissions and promote greener transport. Through strategic partnerships and continuous investment in technology, Handal Indah is committed to delivering safe, reliable, and accessible public transportation.
Job scope:
- Product Positioning & Development
- Develop clear value propositions for all key products (Express Bus, Cross-border routes, Manjalink)
- Create product bundles, pricing strategies and add-ons to increase revenue per customer.
- Ensure all products are clearly communicated across website, app, and marketing materials
2. Revenue & Conversion Optimisation
- Analyse booking funnel (search → selection → payment) and identify drop-off points
- Work with digital team to improve conversion rates and customer experience
- Propose and implement improvements such as pricing adjustments, promotions, and UX enhancements
3. Product Performance Monitoring
- Track key metrics such as:
- Load factor (seat occupancy)
- Revenue per trip / route
- Product profitability
- Identify underperforming products/routes and recommend actionable improvements
4. Campaign & Go-To-Market Execution
- Support planning and execution of product launches, new routes, and promotional campaigns
- Work closely with marketing team to ensure campaigns are aligned with product strategy
- Coordinate with operations to ensure readiness for launches
5. Customer Insights & Market Analysis
- Gather and analyse customer feedback, complaints, and behaviour trends
- Conduct competitor benchmarking and market research
- Provide recommendations to improve product offering and customer experience
6. Cross-Functional Coordination
- Collaborate with: Product team (service design and pricing)
- Digital team (conversion and performance marketing)
- Operations team (routes and scheduling)
- Customer Experience team (feedback and service recovery)
- Act as a bridge between business functions to ensure product success
Requirements
- Strong commercial and revenue-driven mindset
- Ability to analyse data and derive actionable insights
- Understanding of customer journey and conversion funnels
- Good knowledge of pricing, product packaging and marketing strategy
- Strong coordination and communication skills
- Proactive, problem-solving attitude with attention to detail
- Experience in transport, travel, e-commerce or related industries is an added advantage
