China Mobile International Limited (CMI), a wholly-owned subsidiary of China Mobile, has expanded its presence in 39 countries and regions. Leveraging strong support from China Mobile, CMI provides comprehensive international telecom services and solutions to enterprises, carriers, and mobile users.
Job Purpose:
Responsible for developing and executing marketing strategies to grow CMLink MVNO in Malaysia. Build strong brand awareness, attract and retain users, and ensure the business achieves specific subscribers and profitability within three years.
Job Functions:
- Develop and execute localized marketing campaigns (online & offline) to boost brand presence and user acquisition.
- Manage social media, digital marketing, KOL partnerships, campus and community promotions targeting key user segments (students, Chinese community, local youth, etc.).
- Design promotions, bundled packages, and co-marketing initiatives to drive acquisition and engagement.
- Conduct market and user analysis, prepare marketing performance reports, and provide insights to guide product and channel strategies.
- Work closely with sales, operations, and product teams to align marketing activities with sales and user experience.
- Monitor competitors and industry trends, adjust marketing strategies accordingly to ensure competitiveness.
Job Requirements:
- Degree in Marketing, Communications, or Business preferred.
- 1+ years of marketing or brand management experience; telecom, internet, or FMCG background preferred.
- Strong knowledge of Malaysian market and user behavior; experience in both digital and offline marketing.
- Data-driven mindset with ability to analyze and optimize ROI of marketing initiatives.
- Excellent communication and cross-cultural collaboration skills.
- Proficiency in English; Mandarin is an advantage.
Note:
- Position offered shall be determine by the candidate's years of relevant experience and skillsets.
