Senior Performance Marketing Executive

Job Summary

The Senior Executive, Performance Marketing supports the planning, execution, optimization, and reporting of performance marketing campaigns across multiple digital channels. This role works closely with internal teams and clients to drive campaign performance, identify growth opportunities, and deliver data-driven recommendations that support business objectives.

Job Responsibilities

• Support the setup, management, and optimization of performance marketing campaigns across SEM, Social, Display, and Content Discovery platforms.
• Monitor campaign performance against KPIs and proactively identify optimization opportunities to improve efficiency and results.
• Analyze campaign and audience data to generate actionable insights and strategic recommendations.
• Take ownership of campaign pacing, budget monitoring, and performance tracking to ensure delivery against objectives.
• Work closely with media planners, account teams, and clients to ensure seamless campaign execution and alignment with business goals.
• Support the development of campaign strategies, testing roadmaps, and optimization frameworks to drive continuous improvement.
• Prepare campaign reports, performance analyses, and presentations for clients and internal stakeholders, including BAU reviews and QBRs.
• Stay informed of industry trends, platform updates, and emerging technologies to identify new growth opportunities.
• Participate in client discussions and presentations related to campaign strategy, performance, and optimization recommendations.
• Provide guidance and knowledge sharing to junior team members when required.
• Support ad-hoc projects and initiatives assigned by the reporting manager.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• At least 2-4 years of hands-on experience in digital or performance marketing, preferably within an agency environment.
• Strong working knowledge of performance marketing channels including Google Ads and major social advertising platforms.
• Proven ability to analyze data, derive insights, and translate findings into optimization recommendations.
• Good understanding of digital performance metrics, attribution, conversion tracking, and campaign measurement frameworks.
• Experience working with platforms such as Google Analytics, Google Tag Manager, Google Ads, Meta Ads Manager, Shopee Ads, Lazada Ads, and XHS is preferred.
• Strong communication and presentation skills, with confidence in engaging internal and external stakeholders.
• Proactive, detail-oriented, and capable of managing multiple campaigns in a fast-paced environment.
• Fluent in written and spoken English.