We are looking for a Senior PR & Marketing Communications Executive, who is a hands-on, equal-parts storyteller and marketer who will own both the public relations and general marketing functions at WORQ. This is a 50/50 role; half your time is spent securing and managing WORQ's media presence and brand reputation across national and tech press; the other half is driving day-to-day marketing execution that fills our spaces and grows our community.
You will be the engine behind WORQ's voice-pitching our expansion milestones to The Edge and Bernama one day, and crafting a lead gen campaign for a new outlet launch the next. If you thrive in a fast-moving environment where no two weeks look the same, this role is built for you.
I) PR & Media Relations
- Develop and execute proactive PR strategies that position WORQ as the authority on coworking, flexible workspaces, and the future of work in Malaysia.
- Work with PR agencies to write and distribute press releases, media pitches, op-eds, and media kits tied to WORQ milestones — new outlet launches, expansion announcements, industry partnerships, and award submissions.
- Build and maintain strong relationships with journalists and editors across WORQ's key media verticals.
- Proactively identify newsjacking and thought leadership opportunities — pitching WORQ's CEO and co-founders for commentary on workplace trends, Malaysia's real estate landscape, and the future of hybrid work.
- Monitor media coverage, track share of voice, and prepare regular PR performance reports for management.
II) Marketing execution:
- Plan and execute integrated marketing campaigns tied to outlet launches, seasonal promotions, membership drives, and enterprise sales support.
- Produce and manage email marketing campaigns via tools like Hubspot, targeting prospects, members, and enterprise leads.
- Assist in managing the marketing and PR budget, including vendor coordination and invoice processing.
- Plan and coordinate the production of offline marketing materials including flyers, brochures, buntings, pull-up banners, signages, and outdoor collateral for new outlet launches, promotional campaigns, and membership drives.
- Manage the placement and distribution strategy for offline materials across WORQ locations, surrounding areas, transit hubs, and partner premises — particularly relevant given WORQ's presence in high-footfall areas like KL Sentral and Bangsar.
- Coordinate with building management and landlord partners on co-branded signage, lobby displays, and wayfinding materials for new or expanded outlets.
III) PR and marketing events:
- Champion the planning and execution of company's PR and marketing events, such as Outlet Launch, KOL-exclusive events, Real Estate Agencies appreciation nights and on-ground lead gen marketing events.
- Act as an on-site brand ambassador during events to capture content and promote WORQ's brand.
IV) Additional ad hoc tasks as assigned by management.
- More than 5 years of experience in PR, journalism, copywriting, or corporate communications.
- Strong writing skills across formats: a formal press release, a punchy LinkedIn post, a CEO op-ed, and a property media pitch should all feel equally comfortable to you.
- Solid understanding of the marketing funnel and how PR activity supports brand awareness and lead generation.
- Practical experience with marketing tools (e.g., Canva, Hubspot, social media management tools, or Google Analytics).
- Existing relationships with local media or a proven ability to build a network quickly.
- Experience coordinating events or launches, including on-site brand management.
- Candidates who actively learn or experiment with AI tools to improve work processes, research, and productivity will have an added advantage.
