Senior Social Media Specialist

We're looking for a Senior Social Media Specialist who knows what makes people stop scrolling, watch, engage, and share.

You'll take the lead in shaping our social media presence — from content strategy and creative direction to AI-powered production and performance optimization — with a strong focus on gaming and youth audiences.

What You'll Do

Social Media & Content Strategy

• Lead and execute social media content strategies and campaigns across relevant platforms.
• Develop engaging content concepts tailored to gaming and youth audiences.
• Plan content calendars, formats, themes, and content variations.

AI-Powered Content Creation

• Drive the adoption and strategic use of AI-powered tools to improve content creation and production efficiency.
• Explore new AI tools, trends, and workflows to produce content faster and better.
• Create and optimize short-form video content using AI and other creative tools.

Creative Direction

• Lead the creative direction for hooks, scripts, captions, storylines, and content variations.
• Understand what makes content engaging, relatable, and shareable.
• Work closely with creative teams to bring ideas from concept to execution.

Analytics & Optimization

• Monitor and analyse social media performance and audience engagement.
• Identify trends, insights, and opportunities for improvement.
• Use data to continuously optimize content strategy and campaign performance.

Cross-Functional Collaboration

• Work closely with Paid Ads, Creative, Business Development, and Affiliate teams.
• Ensure social content aligns with wider marketing and business objectives.
• Lead content initiatives from planning through execution and performance review.

What We're Looking For

• 4+ years of experience in social media, content, or digital marketing.
• 2+ years of experience in short-form video and AI-powered content creation.
• Strong skills in content planning, copywriting, creative storytelling, and social media analytics.
• Hands-on experience with tools such as CapCut, Adobe Premiere Pro, and social media analytics platforms.
• Strong understanding of social media trends and short-form content formats.
• Strong English communication skills.
• Creative, data-driven, proactive, and comfortable experimenting with new ideas and technologies.

Why You'll Love This Role

Own and shape social media content strategy

Work hands-on with AI-powered content creation

Turn ideas into scroll-stopping short-form videos

Combine creativity + data to drive results