Job Descriptions:
- Drive WorldFirst's organic growth KPIs, working closely with development, content, and marketing teams to fully capitalize on growth possibilities.
- Proven hands-on SEO experience with a solid methodology in core areas, including site audit, competitor benchmarking campaign, facilitating technical implementation with engineers, organic content expansion roadmap, link acquisition techniques, etc.
- Optimize websites for efficient crawling and indexing, while improving Core Web Vitals to elevate organic search performance.
- Evaluate content performance to pinpoint underperforming areas and double down on content production that speaks to the right customer profile.
- Strengthen the global backlink profile to significantly boost the website's overall domain authority.
- Help position our brand as a market leader in the financial services and technology industry through actionable, forward-thinking SEO strategies.
- Develop and execute scalable international SEO frameworks for multilingual and multi-regional websites, including hreflang tagging, regional keyword strategies, localization workflows, and geo-targeting tactics.
- Collaborate across content, web, product, and regional marketing teams to ensure our global assets are search-optimized, culturally resonant, and aligned with local search intent and behavior.
- Reinforce our approach to conversion rate optimization, ensuring ongoing monitoring and optimization of monetization opportunities.
- Adept at using tools/platforms to track, monitor, and report on SEO outcomes, with a data-driven mindset to identify gaps and growth opportunities worth investing in.
- Able to bridge communication between internal teams and external stakeholders to foster alignment and coordination on SEO initiatives.
- Advise cross-functional teams and stakeholders on SEO best practices and emerging trends.
**This role is an individual contributor role**
Minimum Requirements:
- Bachelor's degree or above.
- Fluent in English. Chinese (Mandarin) proficiency is highly preferred.
- 5+ years of experience in SEO, from a B2B background, within SaaS, FinTech, or technology industries is welcomed.
- Proven track record of success driving meaningful organic growth, alongside expertise in international SEO and B2B marketing.
- Proactive mindset coupled with a strong drive to take hands-on approaches.
- Strong analytical skills to transform data into actionable insights that inform SEO strategies and drive impactful results.
- Deep understanding of content marketing and EEAT principles, particularly within YMYL sectors.
- Strong communication and critical thinking skills, while being able to adapt to a fast-paced, dynamic working environment.
- Familiarity with HTML and CSS is considered a plus.
