Social Media Management

Position: Social Media Manager and Content Creator

Company Name: Fishlah

Industry: Food & Beverage / FMCG / Hospitality

Location: Kuala Lumpur, Malaysia

Fishlah is a growing F&B startup and a subsidiary company under AMK Technology. We focus on bringing high-quality seafood and meat directly to customers through our online platform, offering a convenient and reliable home delivery experience.

Why Join Fishlah

As a new and growing startup, we are currently building our team and looking for experienced individuals who can help us strengthen our marketing, branding and social media presence.

Job Overview

We're looking for a full-stack Social Media Manager for our subsidiary company Fishlah (F&B Industry). You don't just post content. You build the strategy behind it, produce it hands-on, analyse what works, and continuously improve. You will work directly with the Chief Strategist and Multimedia Designer to deliver social media that is strategically grounded, visually excellent, and culturally relevant.

What You'll Do:

Social Media Strategy

• Develop platform strategies, content pillars, tone of voice, and audience targeting

• Build monthly & quarterly content calendars aligned with campaigns and business goals

• Conduct platform audits and competitor analysis

• Define and track KPIs across all platforms

Content Production

• Plan and execute content shoots independently

• Shoot short-form video for TikTok & Instagram Reels

• Edit videos with strong pacing, captions, and sound design

• Produce static content (photos, graphics, carousel posts)

• Brief the Multimedia Designer when higher-level production is required

Copywriting & Scripting

• Write sharp captions, scripts, and hooks

• Craft scroll-stopping openings for videos and posts

• Adapt to different brand voices across clients

Publishing & Community

• Schedule and publish across Instagram, TikTok, LinkedIn, and Facebook

• Manage comments and DMs in brand voice

We're Looking For Someone Who

Strong English communication skills required; Chinese proficiency is an added advantage

Understands both strategy and execution

Is comfortable shooting and editing content themselves

Understands short-form storytelling (TikTok / IG Reels)

Has strong copywriting instincts and creative thinking

Is curious, analytical, and always improving

Fresh grads with strong portfolios are welcome.

Technical Skills:

• Experience with CapCut / Canva

• Photography or videography skills

• Experience managing social media accounts

• Strong understanding of TikTok and Instagram growth