Social Media Specialist

Build a brand people trust. Create content that actually matters.

A fast-growing fintech platform is looking for a creative, data-driven Social Media Specialist to grow their online presence, spark meaningful conversations, and turn strong content into long-term trust and user growth.

If you love storytelling, understand how different platforms work, and enjoy turning insights into scroll-stopping content — this role is for you!

What You'll Do:

• Manage and grow social media channels across Instagram, Facebook, LinkedIn, and TikTok, and Xiaohongshu (XHS/Rednote).
• Plan, create, and publish engaging, on-brand content — including posts, stories, and short-form videos
• Build and manage an active online community by responding to comments, messages, and engaging with followers
• Collaborate with cross-functional teams (marketing, product, partnerships, customer service) to translate product value into relatable, easy-to-understand content
• Execute organic and paid social campaigns covering financial education, product launches, partner deals, and brand initiatives
• Track performance using key metrics such as engagement, reach, and follower growth, and turn insights into actionable improvements
• Identify and collaborate with KOLs, KOCs, and industry experts to expand reach and strengthen credibility
• Stay on top of social trends, platform updates, and competitor activity to keep the brand relevant and visible

What We're Looking For:

• 2-3 years of experience in social media management, content, or communications
• A proven track record of growing social channels through clear strategy and execution
• Strong understanding of digital marketing, branding, and content creation
• Ability to analyse social media data and translate insights into action
• Excellent written and verbal communication skills with strong attention to detail
• Comfortable working in a fast-paced, dynamic environment

Why Join Us

• Be part of a growing fintech making a real impact on financial literacy
• Collaborative team culture with exposure across functions
• Opportunity to grow alongside a scaling digital product