Specialist, Digital Performance

Life at U Mobile

We are Passionate, Innovative, Trustworthy, Team-Oriented & Fun-Loving.

At U Mobile, we are always on the lookout for great talents and passionate individuals to join our growing team.

Let's start your journey with an award-winning organization!

#UnbeatableCareerAwaits

Top Reasons To Join Us!

• Awarded For
• Most Preferred Employers in Telecommunication Industry (2022, 2023 & 2024)
• Bronze Winner in Cross-Generational Workforce Engagement (2024)
• Gold Winner for Excellence in Workplace Culture (2021)
• Comprehensive medical, dental, optical and insurance benefits
• Flexi working hours arrangements
• Staff Line & Device Subsidy
• Smart Casual Attire
• Child Parental Care Leave
• Convenient location with access to public transport (Imbi Monorail/Bukit Bintang MRT)
• Special employee discounts for selected F&B Brands
  
  

The Day-To-Day Activities

Campaign Planning & Execution

Plan, execute, and optimize digital performance campaigns across Google, Meta, TikTok and other relevant platforms.

Support always-on, tactical, and burst campaigns (e.g. acquisitions, upsell, devices, app, 5G, enterprise).

Translate business objectives into clear performance strategies (KPIs, audiences, formats, budget phasing).

Performance Optimization & Analytics

Monitor daily campaign performance (CPC, CPA, CTR, CVR, ROAS, reach & frequency).

Identify trends, anomalies, and opportunities, and proactively recommend optimizations.

Conduct A/B testing across creatives, formats, audiences, bidding strategies, and objectives.

Analyze post-campaign performance and deliver actionable insights.

Reporting & Stakeholder Management

Prepare weekly, monthly, and post-campaign reports with clear insights for internal stakeholders.

Translate complex performance data into clear recommendations for non-technical audiences.

Work closely with internal teams (Brand, Product, In-base, E-commerce, App) and external agencies.

Platform & Capability Development

• Stay up to date with platform betas, new ad products, and best practices (e.g. AI-driven optimization, automation, new formats).
• Support testing of new tools and platforms to improve efficiency and effectiveness.
• Ensure campaign governance, tracking accuracy, and adherence to brand and compliance guidelines.
• Collaboration & Process Excellence
• Act as a key point of contact for agency partners on performance execution and optimization.
• Contribute to improving workflows, timelines, and ways of working across teams.
  

About You

• 3–5 years of hands-on experience in digital performance / paid media (agency or in-house).
• Strong working knowledge of Google Ads, Meta Ads Manager, TikTok Ads, and web analytics tools (GA4 preferred).
• Experience managing mid to large-scale budgets and performance-driven KPIs.
• Solid understanding of conversion tracking, tagging, funnels, and attribution basics.
• Experience with Google Analytics and proven ability to capture and collect data in a presentable and useful way
• Ability to draw insights & recommendations and implement changes to increase traffic & conversions effectively across the digital channels
• Strong analytical mindset with the ability to interpret data and turn insights into actions.
• Excellent communication and stakeholder management skills
  
  

What's Next Once you have applied online, our team will review your application and due to a high volume of applications, only shortlisted candidates will be notified.