Trade Marketing Manager

Asia Pulp & Paper (APP) invites you to be part of our exciting journey in Malaysia as we create value and expand globally. As one of the world's largest integrated paper companies, with over 100,000 employees, we deliver products to more than 150 countries through cutting-edge manufacturing and an extensive network of associates.

Our consumer products group, Tissues International, is rapidly growing, and we are seeking a dedicated Trade Marketing Manager to join us for Malaysia market.

At APP, integrity in the supply chain and a commitment to our Sustainability Roadmap Vision 2030 are central to our operations. To learn more about our journey toward operational excellence, check out our Sustainability Reports and Forest Conservation Policy at https://app.co.id/sustainability—roadmap-vision-2030.

A Trade Marketing Manager in Fast-Moving Consumer Goods (FMCG) bridges the gap between brand marketing and sales teams to drive product visibility, retail distribution, and shopper purchase intent at the point of sale.

Key Responsibilities:-

Strategy and Planning

• Create channel-specific trade marketing strategies and promotional calendars aligned with overall brand goals.

• Lead joint business planning (JBP) and category reviews with key retail partners.

• Design go-to-market strategies for new product launches and seasonal campaigns.

In-Store Execution and Merchandising

• Drive merchandising excellence and optimal shelf-space allocation.

• Manage the design, production, and deployment of Point of Sales Materials (POSM).

• Partner with field sales teams to ensure flawless in-store execution of promotions and pricing strategies.

Budget and Financial Control

• Plan, monitor, and optimize the Trade Spend / Trade Terms & Conditions (TTS) budget.

• Evaluate promotional effectiveness and perform post-mortem campaign analyses to ensure high ROI.

Cross-Functional Collaboration

• Work with brand managers to translate consumer campaigns into retail-ready shopper activations.

• Align with supply chain and sales operations on volume forecasting, stock allocation, and distribution rollouts.

E-commerce

• Managing e-commerce enablers to drive sales and marketing goals.

Key Requirements & Qualifications:-

• Education: Bachelor's degree in Business Administration, Marketing, Economics, or a related field.

• Experience: 5 to 8+ years of progressive experience in trade marketing, category management, or channel marketing within the FMCG sector.

• Commercial Acumen: Strong understanding of retail dynamics, distributor networks, and profit-and-loss (P&L) management.

• Analytical Skills: Proficiency in interpreting shopper data, market trends, and sales metrics to create actionable plans.

• Soft Skills: Excellent negotiation, project management, and cross-functional communication abilities.