About ParagonCorp Malaysia
ParagonCorp is a leading consumer goods company with over 35 years of heritage in Southeast Asia. Our globally recognized beauty and personal care brands like Wardah, Kahf, Emina, MakeOver, and others are known for their innovation, quality, and purpose. As we expand our footprint in Malaysia, we are committed to strengthening our digital and social commerce capabilities to drive growth.
Role Overview
As an Affiliate Marketing Executive (KOL & Social Commerce), you will be responsible for driving sales through affiliate marketing programs by collaborating with Key Opinion Leaders (KOLs), influencers, and content creators. You will play a key role in scaling performance across e-commerce and social commerce platforms, ensuring strong conversion through strategic partnerships and campaign execution.
Key Responsibilities
- Identify, recruit, and manage KOLs, influencers, and affiliates to drive sales performance.
- Develop and execute affiliate marketing strategies across platforms such as Shopee, Lazada, and TikTok Shop.
- Build strong relationships with KOLs and agencies to ensure long-term collaboration and performance growth.
- Plan and coordinate campaigns, product seeding, and promotional activities with affiliates.
- Track and analyze affiliate performance (traffic, conversion, GMV) and optimize campaigns accordingly.
- Monitor trends in social commerce and influencer marketing to identify new growth opportunities.
- Collaborate with Brand, E-commerce, and Trade Marketing teams to align messaging and campaign objectives.
- Manage affiliate platforms, commission structures, and campaign budgets.
- Ensure timely execution of campaigns and proper tracking/reporting of results.
Ideal Candidate Profile
- Bachelor's Degree in Marketing, Business, Communications, or related field.
- 1–4 years of experience in Affiliate Marketing, Influencer Marketing, or E-commerce.
- Strong understanding of social commerce platforms (e.g., TikTok Shop, Shopee Affiliate, Lazada Affiliate).
- Experience working with KOLs, influencers, or talent agencies.
- Data-driven mindset with ability to analyze campaign performance and optimize results.
- Strong communication and relationship management skills.
- Proactive, creative, and able to thrive in a fast-paced environment.
Why Join Us
- You'll be part of a fast-growing team at the forefront of social commerce and digital transformation. This role offers hands-on exposure to influencer ecosystems, performance marketing, and e-commerce growth—giving you the opportunity to directly impact sales through innovative affiliate strategies.
