About Setel:
The Future of Mobility
Introduced in July 2018, Setel is a mobile platform that aims to delight customers by innovating for better, inclusive mobility. Setel serves customers across Malaysia by powering one app as the constant companion to ease motoristsâ journey across fuelling, parking, EV charging, motor insurance, road tax, auto assistance, general purchases, and more across an ecosystem of PETRONAS petrol stations, retail partners, and online merchants.
Role Purpose:
Own strategy and execution of Setelâs end-to-end customer lifecycle marketing (CLM) initiatives towards delivering company goals - increased sales, revenue, and customers - optimising incrementally towards sending the right message, at the right moment in the customer lifecycle, in the right channel that enables the customer to be interested enough to take action - from starting to transact with us, to remain loyal. You will be directly responsible for the execution of lifecycle marketing campaigns that are to be fully automated, as well as the execution of one-off promotional campaigns as needed across the key channels of the Setel app - push notifications, inbox, emails, and SMS only if needed. As a team member focused on the fuel business line, you will be owning lifecycle campaigns and one-off campaigns across Setelâs fuel & convenience store use cases, as well as our newly introduced digital fleet refueling solutions.
In This Role You Will:
- Own the strategy and roadmap for end-to-end customer lifecycle marketing in the fuel business line from onboarding, activation, cross-sell, and retention, driving the necessary documents and continued iterations, cross-functional & stakeholder alignments, and approvals across the customer lifecycle marketing (CLM) manager, HOD & business owners.
- Support and coach other customer lifecycle marketing team members and interns in project execution to assist the customer lifecycle marketing manager to scale execution.
- Create and independently execute lifecycle marketing campaigns and reward system setups based on aligned automated lifecycle marketing plans or one-off marketing campaign communications.
- Tracking the effectiveness of various product performance metrics for the fuel business line, as well as customer lifecycle marketing campaigns and managing course corrections as required.
- Collaborate closely with marketing team members - graphic design, marketing communications, strategic communications, performance marketing, social media - and cross-functionally with other functions - commercial, data, product management, and more towards campaign & communication execution success.
- Own company KPIs/OKRs for the fuel business line, contributing to it through quality execution of customer lifecycle marketing campaigns and one-off marketing campaign communications.
- Working closely with your manager and business owners to ensure the successful implementation of strategic marketing plans, defining success criteria, measuring the effectiveness of initiatives, and reporting on results.
- Keep up with competitor offerings, campaigns & promotions to inform Setelâs execution.
- Keep up with the latest industry trends and best practices in customer lifecycle marketing, customer relationship management, Mobility, Retail, FinTech, e-wallet, and more.
- Assist with any related tasks, projects, and other assigned duties as and when deemed necessary.
You're A Great Fit If You Have:
- Bachelor's degree in Marketing, Computer Science, or a related field.
- Minimum 3 or more years of experience in CRM/CLM for mobile applications.
- Minimum 4 or more years of experience in marketing.
- Experience as a marketer in a digital or technology product company is a must.
- Strong interest in understanding customer behaviour, segmentation, and marketing targeting strategies.
- Strong project management and organisational skills, with the ability to manage multiple projects simultaneously.
- Good communication and interpersonal skills, with the ability to collaborate effectively with team members & cross-functionally.
- Self-motivated and results-oriented, with a strong sense of ownership and accountability.
- Able to adapt and perform in a fast-moving environment.
- Experience working in digital or technology product companies is an added advantage.
- Ability to handle sensitive information with confidentiality.
What Makes Working With Us Awesome
- Our people and culture- You will get to work with awesome and friendly colleagues with whom you can expect to collaborate well to deliver your work. Empowerment is given and you will get a lot of opportunities for peer learning.
- Availability of tools and applications: You will be provided with different tools to facilitate your work. Automate your work whenever possible so that you can focus on delivering impact for your role.
- Development-focused- Your learning and growth matter most to us. We are people-centric and always ready to help our people define what they want to make an impact on and craft their learning plan accordingly.
Cool Perks/Benefits
- Hybrid working arrangement; Flexible working hours
- Relax and unwind in the leisure area with video games, board games, books, and more.
- Wear your favourite jeans, or any cool OOTD so that you can work comfortably (in style).
- Coffee, tea, or snacks are available for consumption at the pantry. Because youâll be happier with a full tummy.
- A healthy body leads to a brilliant mind. Letâs get moving with the inter-company sports team.
- There will be workshops, talent shows, sports activities, and other events for sharing and bonding.
Personal Data Protection
Setel Ventures Sdn Bhd is fully committed to the protection of Personal Data and compliance of the Personal Data Protection Act 2010 (âActâ). Setel Ventures Sdn Bhd assures that any Personal Data collected, stored, processed, and used for the purpose of this registration/application shall comply with the requirements of the Act and only be used within the Setel Ventures Sdn Bhd. We ensure that the data you submit to us remains confidential and is used for the purposes stated in the data privacy statement.
By clicking on 'Apply', I agree to the data privacy statement and I accept it.
