Assistant Marketing Manager

1. Brand Management

• Support the development and execution of brand strategies to strengthen the Company's online and offline presence
• Strengthen brand positioning across B2B2C, industrial distribution and B2C consumer segments
• Manage and maintain marketing assets, including visual materials, digital content and promotional materials, ensuring proper organisation, tracking and accessibility

2. Campaign & Marketing Management

• Plan, coordinate, execute and optimise multi-channel marketing campaigns, including content marketing, digital marketing, affiliate marketing, event marketing and offline marketing, to support brand awareness, marketing campaigns, engagement and lead generation
• Integrate online and offline marketing activities to enhance customer experience, improve lead generation and support sales performance
• Develop and coordinate content for various marketing channels, including social media, e-commerce platforms, websites, videos, digital content, promotional materials and sales kits, ensuring timely and quality execution
• Monitor and analyse campaign performance, marketing metrics and KPIs, providing insights and recommendations for continuous improvement
• Support the implementation and adoption of relevant AI tools and solutions to streamline marketing processes and workflows
• Explore and evaluate AI tools and platforms that can improve marketing efficiency, creativity and productivity
• Drive lead generation activities through targeted digital campaigns, SEO, SEM and strategic partnerships to support a consistent flow of qualified leads

3. Team Leadership & Development

• Supervise, guide and support marketing team members in the execution of assigned projects and daily marketing activities
• Provide guidance and constructive feedback to team members to improve work quality, efficiency and overall performance

4. Other Responsibilities

• Support the Marketing Manager in developing and implementing marketing strategies, plans and initiatives as well as and achieving departmental objectives
• Stay updated on market trends, customer behaviour, digital marketing developments and emerging technologies to identify opportunities for improvement
• Undertake other marketing-related duties and projects as assigned by the superior

Requirements:

• Strong end-to-end project management, coordination and analytical skills, with the ability to manage multiple projects, analyse performance and adapt strategies based on data and feedback
• Creative and problem-solving thinker who is proactive, resourceful, adaptable and accountable, with the ability to work autonomously while collaborating effectively across teams
• Good understanding and practical experience in leveraging AI for campaign ideation, content creation, performance analysis and customer insights, with the ability to evaluate and adopt relevant AI solutions to improve marketing efficiency and outcomes
• Good leadership, communication and interpersonal skills, with a positive attitude, growth mindset and commitment to continuous improvement