Associate / Sr Associate, Marketing

About The Company

A fast-growing fintech and digital lending platform focused on providing financing solutions to micro and SME businesses through technology driven credit assessment and lending services. The organisation operates in a dynamic startup environment with strong emphasis on innovation, digital transformation, financial inclusion, and customer acquisition. It leverages digital platforms, automation, and data-driven marketing to expand its market presence and drive business growth.

Responsibilities

Marketing Campaign Execution

• Execute approved marketing plans, campaigns, and go-to-market initiatives.
• Support business growth through sales and marketing activities.
• Monitor campaign performance and prepare KPI reports.
• Conduct competitor activity monitoring and market research.
• Coordinate internal marketing timelines, deliverables, and stakeholders.
  
  

Digital Marketing & Brand Management

• Execute digital marketing campaigns across social media, email, website, SEO, and SEM channels.
• Create and manage promotional and marketing materials.
• Ensure brand consistency across all customer touchpoints.
• Utilise AI and marketing automation tools to personalise campaigns.
• Coordinate with agencies, media partners, and vendors for campaign execution.
  
  

Media Relations & Corporate Communications

• Support media engagement and public relations activities.
• Assist in press release coordination and promotional communications.
• Maintain media databases and communication schedules.
• Support corporate branding and communication initiatives.
  
  

Events & Customer Engagement

• Organise and execute webinars, seminars, workshops, and customer events.
• Manage event logistics, registrations, vendor coordination, and promotions.
• Support sponsorship and partnership marketing initiatives.
• Conduct post-event follow-up and lead nurturing activities.
  
  

Content Development

• Develop content for social media, email marketing, events, and promotional campaigns.
• Prepare presentations, marketing collaterals, and customer-facing materials.
• Produce post-event summaries, recordings, and engagement content.
  
  

RequirementsEducation

• Bachelor's Degree in Marketing, Business, Communications, or related fields.
  
  

Experience

• 3-5 years of marketing experience with hands-on campaign execution.
• Experience within fintech, financial services, lending, banking, insurtech, or technology sectors is advantageous.
• Proven exposure to both digital and offline marketing campaigns.
  
  

Technical Skills

• Digital Marketing
• Social Media Marketing
• SEO / SEM
• Email Marketing
• CRM Systems
• Marketing Analytics & Reporting
• Microsoft Excel
• Marketing Automation Tools
• AI Marketing Tools
  
  

Soft Skills

• Strong project coordination and multitasking abilities.
• Effective stakeholder and vendor management skills.
• Strong communication skills in English and Bahasa Malaysia.
• Detail-oriented with strong execution capabilities.
• Comfortable working in a fast-paced, target-driven environment
  
  

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