Brand Communications Consultant

Who are we

ROOTS & DEX Group is an integrated marketing agency. Our philosophy is simple - to provide client solutions that are integrated, market-oriented, and results-driven.

ROOTS PR provides expertise in reputation management, PR, content and influencer marketing.

We work very closely with our network partners - ROOTS Asia Pacific (Malaysia & Singapore) and DEX Ventures to drive the integrated strategies that we develop for our clients.

In a Nutshell:

As our Consultant, you will be ensuring the smooth running of daily operations and success of our content creation and influence engagement efforts. You will be working with the team to develop and manage content for our client's brands and campaigns. You will also be interacting and engaging with people from various backgrounds - influencers, media, vendors and partners relevant to our clients brand and campaign goals. You are expected to be organised, resourceful, with a result-driven mindset while keeping yourself informed of the latest news, trends and insights of our clients industries.

What you'll do:

• Active involvement in client servicing and consultation
• Understand and manage daily operations of the internal team as requested (WIP, Cadences, Task Management)
• Develop interesting and strategic PR content
• Build and maintain strong relationship with media & public stakeholder
• Identify, engage and manage KOL for brand campaign
• Collaborate with internal partners to create and distribute content on social channels
• Manage and execute content outcome for projects /campaigns from signed SOW to post-campaign reporting
• Analyse and report on campaign performance
• Support and work with relevant internal/ external stakeholders in ensuring proper alignment to meet the overall project/campaign objectives

What you have:

• 2-4 years of experience in public relations.
• Candidate with Social Media & KOL management experience will be an added advantage.
• Candidate must possess excellent English in both writing and speaking. Multilingual candidate are welcomed.
• Excellent writing and building newsworthy stories skills
• Analytical and solution-driven mind-set: Quantitative and qualitative evaluation of methods and results. Resourceful & problem solving abilities.
• Excellent organizational and time management - Able to prioritize multiple projects.