E-commerce & Digital Executive

We are looking for a detail-oriented and performance-driven E-Commerce and Digital Executive to manage and grow our online presence across platforms such as WIX, Shopee, Lazada, and future e-commerce platforms like TikTok for our Sleep Business (The Air Station). This role is responsible for the day-to-day operations of our e-commerce store fronts, executing promotions, optimising product listings, and driving promotional campaign performance both online and offline. The ideal candidate has experience with online store management, familiarity with campaign mechanics on the various platforms, and marketing automation tools, and is eager to contribute to a growing health and wellness brand.

1. Online Platform Management

• Maintain and optimize TAS online store fronts (WIX, Shopee, Lazada, TikTok Shop)

• Ensure timely updates of product listings, visuals, pricing, and stock status

• Manage vouchers, promo campaigns, and affiliate links on marketplaces

2. Promotions & Campaign Execution

• Plan and execute promotional campaigns, including pricing, vouchers, bundles, and mechanics

• Coordinate promo communications (eDMs, banners, visuals, landing pages)

• Support ad campaign setup (Facebook, Google) and A/B testing initiatives

• Work with the product team to create promotional assets that align with campaign goals

3. Marketing Automation & CX

• Manage and automate EDM flows (welcome, post-purchase, cart reminders)

• Coordinate with digital marketing executive for lifecycle campaigns

• Contribute to loyalty/review/referral program implementation (where relevant)

4. Data Tracking & Performance Analysis

• Track campaign performance using GA, Meta Ads Manager, and marketplace dashboards

• Generate monthly reports with actionable insights (CTR, conversion rates, sales lift, etc.)

• Recommend improvements to online experience and conversion funnel

  
  
  

• Diploma/Degree in E-Commerce, Digital Marketing, Communications or related fields

• 1–2 years of experience managing e-commerce platforms (e.g. Shopee, Lazada, Shopify, Wix, TikTok Shop)

• Working knowledge of EDM platforms

• Experience with SEO/SEM

• Experience setting up online campaigns, vouchers, and store mechanics

• Strong coordination and attention to detail across multiple platforms

• Able to work cross-functionally and meet campaign timelines

• Basic design and visual editing skills (e.g. Canva, Figma) are essential

• Experience in healthcare and wellness industry is an advantage