Job Title: Executive, Creator Partnerships
Location: Petaling Jaya, Selangor (Hybrid)
Report To: Associate Director, Creator Parterships (Malaysia)
We're looking for an Executive, Creator Partnerships who is passionate about helping our network of digital content creators grow, while taking ownership of strategic campaigns and strengthening long-term creator relationships.
Key Responsibilities:
Creator Acquisition & Relationship Management
- Identify, engage, and onboard emerging and culturally relevant creators across multiple platforms in Malaysia and the region.
- Build and maintain strong, long-term relationships with creators, providing mentorship and guidance to help them grow their audience and content quality.
- Lead initiatives to enhance creator engagement, including anniversary gifting, community events, workshops, and other creator-focused programs.
Campaign Strategy & Execution
- Lead end-to-end campaign planning and execution with creators, including concept development, content review, and approvals.
- Negotiate rates, contracts, and campaign deliverables to ensure smooth collaboration between creators and brands.
- Collaborate with internal teams (marketing, client services, analytics) to ensure seamless execution of creator-related projects.
Performance Analysis & Insights
- Track, analyze, and report on campaign performance and creator metrics, providing actionable insights to optimize strategies.
- Drive data-informed recommendations to improve campaign outcomes, creator engagement, and overall program effectiveness.
- Maintain and update creator management systems and databases for accurate reporting and forecasting.
Requirements:
- 1-2 years of experience in multi-channel network (MCN), influencer marketing, social media marketing, project management, or related field.
- Proven track record in managing creator relationships, influencer campaigns, or strategic partnerships.
- Strong understanding of the digital media landscape and creator economy, including TikTok, Instagram, YouTube, Xiao Hong Shu, Lemon8, and other social platforms.
- Excellent organizational, project management, and analytical skills; proficient in Slack, Google Workspace, Microsoft Suite, Monday.com, or similar tools.
- Strong interpersonal and communication skills; comfortable working with international stakeholders.
- Ability to manage multiple stakeholders, drive independent projects, and collaborate across cross-functional teams.
- Empathetic, proactive, adaptable, and able to thrive in a fast-paced, evolving environment.
- Advanced skills in Microsoft Excel, Word, G Suite tools, and presentation tools such as Keynote or PowerPoint.
- Proficiency in Mandarin is an advantage to manage XHS social platform and Chinese creators.
