Leverage CRM and marketing automation tools to track ROI
Provide regular reporting to senior stakeholders with actionable insights
Stakeholder Management
Partner closely with Relationship Managers and Product Heads
Present strategy updates to senior leadership
Manage external agencies and vendors
Department Management
Manage and put in place department administration, lead, coach and drive team members on assignment and overseeing their performance to increase efficiency, covering :
develop strategic marketing frameworks and processes to drive revenue generation across Group Wholesale Banking and the larger RHB Group
plan and execute implementation of framework, projects/systems
deliver monthly strategic marketing initiative reports for consumption at relevant councils/management meetings