Search by job, company or skills

R

Head, GWB Planning and Client Engagement

new job description bg glownew job description bg glownew job description bg svg
  • Posted 9 hours ago
  • Be among the first 10 applicants
Early Applicant

Job Description

Strategic Planning & Positioning

  • Develop and execute annual marketing strategies aligned with Group Wholesale Banking growth priorities
  • Translate business objectives into targeted marketing initiatives across key client segments
  • Support product positioning for Cash Management, Trade Finance, Treasury, Capital Markets, and Advisory solutions
  • Conduct competitive landscape analysis and identify differentiation opportunities

Campaign & Program Leadership

  • Lead multi-channel campaigns (digital, events, thought leadership, sponsorships)
  • Partner with Coverage, Product, and Sales teams to drive pipeline generation
  • Develop account-based marketing strategies for key client portfolios
  • Ensure consistency in messaging across regions and business units

Thought Leadership & Content Strategy

  • Position the bank as a trusted advisor in target industries
  • Manage content calendar aligned to macroeconomic themes and sector priorities

Data, Analytics & Performance Tracking

  • Define KPIs for marketing initiatives (lead generation, engagement, wallet share growth)
  • Leverage CRM and marketing automation tools to track ROI
  • Provide regular reporting to senior stakeholders with actionable insights

Stakeholder Management

  • Partner closely with Relationship Managers and Product Heads
  • Present strategy updates to senior leadership
  • Manage external agencies and vendors

Department Management

  • Manage and put in place department administration, lead, coach and drive team members on assignment and overseeing their performance to increase efficiency, covering :
  • develop strategic marketing frameworks and processes to drive revenue generation across Group Wholesale Banking and the larger RHB Group
  • plan and execute implementation of framework, projects/systems
  • deliver monthly strategic marketing initiative reports for consumption at relevant councils/management meetings

More Info

Job Type:
Industry:
Function:
Employment Type:

About Company

Job ID: 144491219

Similar Jobs