Key Account Manager
About the Company
Happy Alliance (M) Sdn. Bhd. is a leading Malaysian food manufacturer with nearly 30 years of industry experience, specializing in nata de coco, jelly, pudding, and konjac-based products. With well-established brands such as Captain Dolphin, Sri Wangi, COCO CADO, and Natalife, our products are distributed across domestic and international markets.
Job Summary
The Key Account Manager is responsible for managing and growing strategic customer accounts, building strong long-term client relationships, and driving sales performance across assigned key accounts. This role plays a critical part in expanding market presence, negotiating commercial agreements, and ensuring strong account execution in line with company goals.
Key Responsibilities
Account Management & Business Development
- Manage and grow relationships with key accounts, including modern trade, retail chains, distributors, and strategic business partners
- Serve as the main point of contact for assigned accounts and maintain strong client engagement
- Identify opportunities to increase sales, improve product listing, and expand distribution within existing accounts
- Develop account plans and sales strategies to achieve revenue and growth targets
- Prospect and onboard new key accounts in line with the company's expansion goals
Sales Planning & Execution
- Monitor account performance, sales trends, and market developments to identify growth opportunities
- Prepare sales forecasts, business reviews, and account performance reports
- Work closely with internal teams to ensure timely delivery, stock availability, and smooth execution of customer requirements
- Support promotional planning, trade marketing activities, and product launches within key accounts
- Ensure pricing, promotions, and trade terms are managed effectively and in accordance with company policy
Negotiation & Relationship Management
- Negotiate trading terms, promotional activities, product placement, and annual agreements with key customers
- Handle customer concerns, resolve issues promptly, and maintain a high level of customer satisfaction
- Strengthen long-term partnerships by understanding customer needs and delivering commercial value
Cross-Functional Coordination
- Collaborate with sales, marketing, operations, customer service, and supply chain teams to support account growth
- Coordinate internal resources to meet customer expectations and business objectives
- Ensure effective communication and follow-up on account-related matters
Requirements
- Bachelor's degree in Business, Marketing, Sales, or a related field is preferred
- Minimum 35 years of experience in key account management, sales, or business development, preferably in FMCG, food & beverage, or consumer goods industry
- Strong understanding of modern trade, retail channels, distributors, and key account operations
- Proven track record in achieving sales targets and managing major customer accounts
- Strong negotiation, communication, and relationship-building skills
- Commercially driven, analytical, and results-oriented
- Proficient in Microsoft Excel, PowerPoint, and sales reporting
- Willing to travel for client meetings and market visits
- Fluent in English; Mandarin and/or Bahasa Malaysia will be an added advantage
Salary
RM5,000+ per month (commensurate with experience and negotiable)
