Key Account Manager

Responsibilities

Develop and implement account strategies and business plans to achieve sales targets and

objectives.

Build and maintain strong relationships with key stakeholders in accounts, including buyers,

category managers, and store managers.

Conduct regular business reviews with accounts to analyse performance, identify growth

opportunities, and address any challenges.

Collaborate with internal teams, including offline marketing, product development, and

supply chain, to develop tailored strategies and initiatives for accounts.

Negotiate terms, pricing, and promotions with accounts, ensuring profitability and

adherence to company policies.

Monitor market trends, competitor activities, and consumer insights to identify

opportunities for new product launches and promotional campaigns.

Provide accurate sales forecasts and contribute to demand planning activities.

Analyse sales data and performance metrics to track progress, evaluate the effectiveness of

initiatives, and propose adjustments as needed.

Create and implement annual business plan taking into account all levers of growth:

commercial agreements, marketing actions, education, merchandising and retail

opportunities, profitability, trade terms, etc.

Monitor the accounts performance against business plan (reporting and analytics) and

develop alternative strategies when needed.

Stay up-to-date with industry trends, market developments, and regulatory changes

impacting the beauty industry.

Experience in Skincare, cosmetic industry is a plus.

Qualifications

Bachelor or Master Degree in BBA, Marketing or related fields.

Minimum 3-5 years FMCG experience in Sales/ Key Account Management Merchandiser,

Offline business.

Business Development would be a plus (have a product knowledge in Health and Beauty).

Tenacity to develop ideas independently and thrive in a fast-paced start-up environment.

Logical thinking and strong problem-solving skills.

Experience managing and developing key accounts.

Strong understanding of the sales process from prospecting to close.

Excellent communication, negotiation, and presentation skills.

Ability to interact with a broad set of businesses and stakeholders and presenting both over

the phone and in person.

Good command of English and Mandarin.