Marketing Executive

Position: Marketing Executive - Clinical

Portfolio: Lab Diagnostics

1) Sales & Business Development

A. Identify and follow up on sales opportunities in:

• Government hospitals
• Private hospitals
• Diagnostic laboratories

B. Manage basic sales cycle activities:

• Lead generation → follow-up → quotation → closing (for smaller deals)

C. Support senior team members on:

• Key accounts
• Larger projects and tenders
• Build and maintain good relationships with customers
• Achieve assigned sales targets (individual or team-based)

2) Product & Application Support

A. Promote company products:

• Laboratory instruments and related solutions

B. Conduct:

• Product presentations
• Basic product demonstrations

C. Support solution discussions by:

• Understanding customer needs
• Highlighting basic workflow improvements
• Work closely with application specialists for technical support

3) Marketing & Market Development

A. Execute and support:

• Exhibitions, workshops, and conferences
• Marketing campaigns and promotions

B. Gather market information:

• Competitor activities
• Customer feedback

C. Assist in preparing:

• Marketing materials
• Simple case summaries

4) Tender & Administrative Support

A. Assist in:

• Preparing tender documents
• Compiling compliance documentation
• Coordinate internally to collect required information
• Ensure proper documentation and submission timelines are met

5) Reporting & Coordination

A. Maintain and update:

• Sales pipeline
• Customer interaction records

B. Prepare:

• Weekly activity reports
• Basic sales forecasts (with guidance)
• Track follow-ups and ensure timely responses to customers

Requirements:

• Proven experience as a field marketing/sales executive or any other similar role.
• Good understanding of market research techniques, data analysis and statistics methods.
• Thorough knowledge of strategic planning principles and marketing practices.
• Proficient in MS Office and marketing software (e.g. CRM).
• Excellent communication and people skills.
• Strong organizational and time-management abilities.
• Active travelling to visit customers.
• Creativity and commercial awareness.
• B.Sc./BA in Biotechnology, Biomedical Engineering, Marketing, Business Administration or any other relevant disciplines.