We are looking for a versatile and proactive Marketing Executive who excels in email marketing, content production, and social media management. The ideal candidate has strong command of English, sharp creative instincts, and hands-on experience in delivering high-quality digital content that drives results.
Key Responsibilities:
- Email Marketing
- Plan, build, and execute email marketing campaigns across newsletters, product emails, promotional sequences, and automated flows
- Write clear, engaging, and persuasive email copy that converts
- Manage and optimise lifecycle email flows (welcome, onboarding, churn prevention, win-back, etc.)
- Conduct A/B tests on subject lines, content, CTAs, and send times to improve performance
- Segment and manage email lists to ensure relevant, targeted communication
- Analyse performance metrics (open rates, CTRs, conversions, revenue per email) and provide actionable insights
- Maintain deliverability health, monitoring bounce rates, spam, sender reputation, and IP/domain health
- Ensure all emails comply with global privacy laws (GDPR, PDPA)
- Organic Social Media
- Draft and design engaging social copy for platforms like Instagram, Facebook, LinkedIn, Pinterest, and X
- Plan and schedule organic content to support marketing campaigns and brand storytelling
- Monitor community engagement, comments, and basic sentiment
Requirements
- Minimum 3 years experience in email marketing, CRM, social media marketing or digital marketing roles
- Exceptional command of English with strong copywriting and editing skills
- Proven track record of improving email and social media engagement metrics and delivering measurable business impact
- Hands-on experience with email tools (e.g., Mailchimp, Get Response, HubSpot, Salesforce Marketing Cloud, or similar)
- Strong understanding of email segmentation, automation flows, and customer lifecycle strategies
- Analytical mindset, comfortable interpreting data to make decisions
- Ability to manage multiple campaigns with attention to detail and deadlines
- Team player with strong communication and collaboration skills
- Experience in social media content planning and posting
- Basic understanding of social media analytics and engagement strategies
- Knowledge of Canva / design platforms to produce simple social assets
- Understanding of SEO, content writing, or paid social
What You Will Bring
- A consumer-first mindset with a knack for crafting the right message at the right time
- A creative storyteller who understands tone, emotion, and brand voice
- A proactive attitude and a passion for experimenting, testing, and optimising
Benefits
- Flexible Work Hours- Early bird or slow starter It's your call! Start your day anytime between 7am to 10am because we believe life doesn't run on a one-size-fits-all schedule
- Optical & Dental Subsidies- We've got your smile (and your sight) covered! Enjoy subsidies for dental and optical care, because well-being matters
- Life & Medical Insurance- Health comes first always. Rest easy knowing you're protected with life and medical coverage
- Coffee (and more)- Calling all caffeine lovers! Get your daily fix from our pantry, plus a variety of other beverages to fuel your day
- Sports & Socials- We play as hard as we work! Join our weekly games from badminton and futsal to a round of pickleball. Take a break with PS4 sessions in the office, and don't miss our fun-filled festival gatherings throughout the year
Why Join 123RF
At 123RF, you will be part of a global creative powerhouse that serves millions of users worldwide. We are shaping the future of stock content and AI-driven creativity and you will play a key role in driving that transformation. You will work with talented marketers, designers, creators, and product innovators who are passionate about pushing boundaries and delivering world-class experiences. If you are excited about shaping what the future of digital creativity looks like, you will thrive here.
Work Culture
At 123RF, we promote a high-performance culture that values innovation, collaboration, and continuous learning. Employees are encouraged to contribute ideas and drive improvements across all functions. We offer a dynamic work environment, career development opportunities, and a competitive remuneration package.
Equal Opportunity
123RF is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
