Marketing Executive

Key Responsibilities

• Social Media Management:
• Develop and execute social media strategies across LinkedIn, Facebook, TikTok, Xiaohongshu (XHS), and other relevant platforms.
• Manage daily posting, engagement, and community interaction.
• Ensure consistent brand messaging tailored to each platform's audience.
• Content Creation:
• Plan, design, and produce engaging content (videos, graphics, posts, blogs, newsletters).
• Create storytelling content that attracts job seekers, clients, and followers.
• Stay updated with trends to ensure innovative and creative campaigns.
• Website & Digital Presence:
• Update and maintain company website with fresh content and manage candidate data system.
• Optimize SEO and content to drive visibility and traffic.
• Campaigns & Growth:
• Design and run campaigns to grow followers and increase engagement.
• Identify and execute creative ways to attract candidates and build employer branding.
• Track performance metrics (followers, engagement rate, lead generation) and recommend improvements.
• Collaboration & Branding:
• Work closely with the recruitment team to highlight success stories, job opportunities, and industry insights.
• Maintain strong brand consistency across all marketing channels.

Requirements

• Diploma/Degree in Marketing, Communications, or related field.
• Proven experience managing multiple social media platforms (LinkedIn, Facebook, TikTok, XHS, etc.).
• Strong content creation skills (video editing, copywriting, design tools such as Canva/Adobe Suite).
• Knowledge of SEO, analytics, and digital marketing best practices.
• Creative, proactive, and able to work independently in a fast-paced environment.
• Experience in recruitment/HR industry is an advantage but not mandatory.

What We Offer

• Opportunity to shape the agency's digital voice and brand presence.
• Creative freedom to experiment with campaigns and new ideas.
• Supportive and collaborative team environment.
• Competitive salary and growth opportunities.