Marketing Executive

Key Responsibilities

• To support the Sales & Marketing team in implementing the sales and marketing strategies & programs to promote company projects and strengthen branding.
• Plan, create, design and execute digital marketing content and campaigns to promote the company's property projects, including social media posts, digital advertisements, promotional creatives and online campaigns.
• Manage and regularly update the company's website and social media platforms with engaging and visually appealing content to maximise project visibility, audience engagement and lead generation.
• Assist and participate in preparation and execution of marketing campaigns for property launches, promotional activities, exhibitions and road shows.
• Liaise with suppliers, advertising agencies, creative vendors, printers, event organizers and public relations agencies to ensure timely delivery of marketing materials and services.
• Monitor and track marketing leads generated from various online and offline channels.
• To liaise with magazine, press or media for placement of ads.
• To prepare proposal & marketing presentation & to carry out marketing, promotion & sales activities.
• Monitor marketing campaign performance and prepare regular reports for management review.
• Conduct market research on property market trends and consumer demand to support business development.
• Process purchase requisitions, purchase orders, invoices and payment documentation for marketing-related expenses.
• Maintain marketing documentation/ database and compiling of information for reports.
• Perform any other relevant ad hoc tasks as delegated by the superior.

Requirements

• Possess a Diploma/Bachelor Degree in Marketing/Business Administration or relevant discipline.
• Minimum 2-5 years of relevant experience in real estate/property development.
• Minimum 2 years of experience in digital marketing, social media marketing, content creation or a related field, preferably within the property/real estate industry.
• Good in marketing skill and negotiation skill.
• Proficient in Microsoft Office applications, particularly Microsoft Excel and PowerPoint.