Marketing Intern

Company Overview:

Love pets, tech, and the thrill of keeping digital tails wagging securely Then this position at PetBacker might be your perfect match! PetBacker.com is a leading global pet service platform established in 2017, serving millions of pet owners across 50 countries. You can think of PetBacker as the Airbnb or Uber for pets. Pet lovers on PetBacker provide a wide range of pet care services ranging from Home Based Pet Boarding, Sitting, Pet Taxis, Pet Grooming, Dog Walking and more. We're not just connecting pet owners with amazing caregivers, we're also dedicated to making sure our platform is as secure as a well-locked treat cupboard, protecting the data and peace of mind of all the humans and their precious furry, scaly, and feathered friends. PetBacker is passionate about creating a safe, easy, and affordable way for pets to receive the best care.

Position Summary:

We are seeking an energetic, creative and data-informed Marketing & Brand Executive to drive sitter acquisition, multi-channel social media engagement and brand growth across our global marketplace. In this role, you will lead campaigns to attract and convert pet caregivers, produce captivating short-form video content and analyze onboarding metrics to optimize our platform's user experience. If you love pets, feel confident in front of the camera and thrive on turning insights into growth, this role is for you!

Key Responsibilities:

A. Sitter Conversion & Activation

• Growth & Acquisition: Drive organic marketing campaigns and actively follow up on paid-ad signups (targeting a low cost per-acquisition / signup) to convert new signups into active, booked sitters.
• Conversion Optimization: Implement targeted outreach strategies and onboarding guidance to help new sitters complete their profile setup and receive their first booking.

B. Product Feedback Loop

• Data-Driven Insights: Analyze sitter onboarding drop-off points and user behavior across the signup funnel.
• Cross-Team Collaboration: Work directly with the Product and Developer teams using real user data to improve the overall product experience and increase signup conversion rates.

C. Content Creation & Camera Presence

• Short-Form Video Production: Conceptualize, film, and edit engaging videos, graphics, and stories for platforms including TikTok, Instagram, Facebook, and YouTube.
• Camera Confidence: Act as the enthusiastic on-camera spokesperson for PetBacker, presenting platform features, heartwarming pet stories, and live event coverage.
• Trendspotting: Stay ahead of social media trends and algorithm updates to test new content formats and expand brand reach.

D. Public Relations & Community Engagement

• Influencer Outreach: Build and maintain relationships with pet influencers, bloggers, and local media partners to boost brand visibility.
• User & Partner Matchmaking: Engage with pet owners and sitters to understand user needs, gather platform feedback, and support sitter-owner matchmaking.

Performance Commission Structure:

This position includes a performance-based commission paid strictly on NEW sitters recruited and activated during your employment term:

• 1st Booking Activation Bonus: RM 2.00 when a newly onboarded sitter completes their 1st verified booking.
• Active Retention Bonus: RM 0.50 per completed booking for that sitter during their active window.

Eligibility & Retention Window:

• 3-Month Internship: Earns commission during the 3-month internship + 3-month tail window post-completion (6 months total payout window).
• 6-Month Internship / Permanent Staff (≥3 months tenure): Earns commission during active tenure + a 3-month tail window post-completion.

Core Requirements & Qualifications:

• Education: Diploma or Bachelor's Degree in Marketing, Mass Communication, Public Relations, Business, or a related field.
• Camera Confidence: Outgoing, articulate, and completely comfortable appearing on camera and presenting in front of an audience.
• Digital & Technical Skills: Familiarity with social media management, basic video editing and Ai tools (e.g., CapCut, Canva, Adobe Creative Suite), and analytics.
• Mindset: A genuine passion for animals, strong storytelling ability, proactive and results oriented attitude

Benefits:

• A dynamic and collaborative work environment.
• Opportunities to explore different aspects of marketing, social media, and public relations.
• Valuable hands-on experience in a rapidly growing global marketplace.
• Conversion to a permanent position after internship for individuals that display excellence
• Conversion Bonus: Eligible for a performance based conversion bonus upon being offered and accepting a permanent position following a successful internship.
• Free flow snacks, coffee and soda
• Bring Your Pet to Work: Enjoy the unique perk of having your beloved pet by your side while you work.
• Conveniently located with easy access to public transportation.