Marketing Manager

Marketing Manager

Location: Kuala Lumpur (On-Site)

Company: 3cat Sdn. Bhd.

Employment Type: Full-Time

Build the Brand. Drive the Growth. Scale to 100 Stores.

3cat is one of Southeast Asia's fastest-growing circular economy retail startups.

Founded in 2023, we have scaled from 1 store to 22 outlets nationwide in under two years, powered by data, AI-driven e-commerce systems, and disciplined execution. 3cat is lead by experienced e-commerce and retail entrepreneurs.

We are backed by leading global investors including Aeon (Japan), Iterative VC (Silicon Valley/Singapore), TheVentures (South Korea), FirstMove Fund (Malaysia), and XOX Mobile (Malaysia).

We are entering our next phase of growth: scaling to 100 stores across Southeast Asia, building the region's dominant omnichannel electronics platform

We are looking for a Marketing Manager who thinks like a growth operator and is not afraid to get their hands dirty - not a traditional marketer.

The Mission

• Drive measurable revenue growth.
• Own customer acquisition.
• Increase footfall.
• Optimise conversion.
• Scale brand visibility with commercial discipline.
• This is a performance-first, data-driven, execution-heavy role.

Key Responsibilities

Growth & Performance Marketing

Lead paid media across Meta, Google, TikTok and marketplaces.

Optimise CAC, ROAS and LTV continuously.

Run rapid A/B testing experiments.

Build performance dashboards and weekly KPI reviews.

Drive measurable revenue impact.

Retail & Expansion Marketing

Launch new store openings with high-impact campaigns.

Execute geo-targeted promotions to dominate catchment areas.

Build foot traffic strategies that convert.

Omnichannel & E-Commerce Growth

Optimise website and marketplace conversion funnels.

Implement CRM, retention and remarketing systems.

Work with internal tech/data teams to improve attribution and insights.

• Coordinate omnichannel live-stream/store marketing

Brand Positioning

Position 3cat as the leading premium pre-owned electronics platform.

Craft bold, differentiated campaigns.

Maintain brand consistency at scale.

Requirements

58+ years of marketing experience with strong performance marketing background.

Proven ability to drive revenue, not just engagement.

Experience managing meaningful advertising budgets.

Strong analytical mindset (CAC, LTV, ROAS, cohort analysis).

Retail, e-commerce or multi-outlet marketing experience preferred.

Scale-up experience strongly preferred (high-growth expansion environments).

Startup or venture-backed company experience advantageous.

Personal Attributes

Data-driven and commercially sharp.

Bias toward action and experimentation.

Comfortable with accountability and measurable KPIs.

Entrepreneurial and high-ownership mindset.

Strong communication and cross-functional collaboration skills.

What We Offer

Direct partnership with CEO and leadership team.

High autonomy and visibility in a fast-scaling company.

Opportunity to build and scale the marketing engine regionally.

Competitive remuneration package.

Performance-linked incentives.