Marketing Manager

About the Company

Founded in 1996, Happy Alliance (M) Sdn. Bhd. has since become one of the world's most innovative Nata De Coco manufacturer. Having established a few brands, the company expanded its operations rapidly in both local and international markets. Today, the brands under Happy Alliance (M) Sdn. Bhd. is most notable for its wide range of premium Nata De Coco, jelly, jelly drink, konjac jelly, fruit drink and pudding.

About the Role

We are looking for an experienced, results-driven Marketing Manager to lead our digital marketing and e-commerce growth, with offline marketing as a complementary channel. You will develop integrated, digital-first strategies, build brand presence across online platforms, run data-driven campaigns, manage budgets, and deliver measurable business results. The ideal candidate has strong FMCG or food and beverage experience, with deep hands-on expertise in performance marketing, social commerce, and content.

Responsibilities

Online Marketing (Primary Focus)

• Develop and own the online marketing strategy, aligned with company growth and sales targets
• Plan and execute campaigns across social media, search, display, email, and paid media
• Manage paid advertising on Meta, Google, and TikTok, including budget pacing, bidding, and audience targeting
• Drive growth on e-commerce and social commerce platforms (e.g. Shopee, Lazada, TikTok Shop), including campaign calendars, mega-sale events, and platform promotions
• Lead social media strategy and content planning across channels, building a consistent and engaging brand voice
• Manage influencer, KOL, and affiliate partnerships, and oversee content creators and agencies
• Optimize the website, landing pages, and conversion funnels to improve traffic, conversion rate, and customer acquisition cost
• Build and grow owned channels such as email, CRM, and community or messaging groups, to improve retention and repeat purchase
• Run A/B tests on creatives, copy, offers, and targeting, and scale what works
• Track, analyze, and report on campaign performance, ROI, ROAS, and other key metrics, and turn insights into clear actions
• Manage digital marketing budgets and allocate spend efficiently across channels
• Stay ahead of digital trends, platform changes, and new tools, including AI-assisted marketing tools

Offline Marketing (Supporting Role)

• Plan and execute selected offline initiatives that support online campaigns and sales, such as roadshows, exhibitions, trade shows, and point-of-sale materials
• Coordinate with vendors, printers, and event partners, keeping offline spend cost-effective
• Ensure brand consistency across offline and online materials
• Integrate offline activities with digital (e.g. QR codes, social campaigns, and online lead capture at events)
• Collaborate with sales and operations teams to support promotions and campaigns

Qualifications

• Bachelor's degree in Marketing, Business, or a related field
• Minimum 5 years of experience in marketing-related roles, with at least 3 years in e-commerce, digital marketing, or social media operations
• Proven, measurable results in digital campaigns, e-commerce, or social media growth
• Strong understanding of major social media platforms, content strategy, and performance analysis
• Strong knowledge of digital advertising platforms, analytics tools (e.g. GA4), SEO, SEM, and social media marketing
• Experience in media buying, media planning, and campaign budget allocation
• Strong data analysis skills, with the ability to optimize based on insights
• Experience in retail or FMCG, especially food and beverage, is strongly preferred
• Working knowledge of offline marketing and event execution is an advantage
• Excellent cross-functional communication, project management, and vendor/agency management skills
• Creative thinking with strong attention to detail
• Ability to manage multiple campaigns simultaneously
• Proficiency in written and spoken English and Chinese preferred; additional language skills are an advantage

Preferred Skills

• Experience in manufacturing, consumer products, or B2B/B2C hybrid environments
• Experience with social commerce, live streaming, or marketplace campaigns
• Familiarity with marketing automation, CRM tools, or video content production
• Familiarity with inventory, fulfillment, and operational coordination

Pay range and compensation package

Salary: RM 8,000 – RM 10,000 per month, depending on experience and qualifications. Candidates with proficiency in English, Malay, and Chinese will have an added advantage.