Marketing Manager

Join us to lead the full marketing ecosystem, driving brand leadership for SodaXpress in Malaysia while accelerating growth across B2B and B2C e-commerce channels through strategy, execution, and partnerships.

Brand & Marketing Strategy

• Own SodaXpress brand positioning, messaging, and visual consistency across all channels.
• Plan and execute integrated marketing campaigns, product launches, and seasonal promotions.
• Ensure strong brand presence across digital, retail, trade, and event touchpoints.

E-Commerce & Digital Performance

• Lead e-commerce strategy across owned platforms and marketplaces.
• Drive online revenue through campaign planning, conversion optimisation, and promotional mechanics.
• Manage paid media performance (Meta, Google, marketplaces) with clear ROI tracking.
• Analyse sales and marketing data to improve customer acquisition, retention, and lifetime value.

Social Media & Content

• Develop and manage social media strategy and content calendars.
• Oversee content creation, influencers, and community engagement.
• Monitor platform performance and optimise content for reach, engagement, and conversion.

Events, Activations & Partnerships

• Plan and execute brand events, trade shows, café activations, and product demos.
• Manage partnerships with cafés, F&B operators, distributors, and collaborators.
• Ensure all events are on-brand, on-budget, and results-driven.

B2B Marketing Support

• Develop marketing materials and programs to support café and F&B customers.
• Work closely with the sales team to support key accounts and distributor marketing initiatives.

Budget, Agency & Team Management

• Own the marketing budget and ensure efficient spend across channels.
• Manage agencies, freelancers, and vendors (creative, media, influencers, events).
• Track KPIs, prepare reports, and present performance insights to management.

Requirement

• Minimum 5–8 years of marketing experience, preferably in FMCG, consumer appliances or F&B-related industries.
• Proven experience managing brand, e-commerce, digital marketing, and events.
• Strong understanding of performance marketing and analytics.
• Experience working with agencies, influencers, and external partners.