Online Marketing Executive

Shopee

Malaysia, Kuala Lumpur

1-3 Years

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Posted 18 hours ago
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Job Description

Job Description:

Campaign Planning & Execution: Develop and execute online marketing plans focused on upper funnel and sales-driven objectives
Performance Strategy: Align with the Regional Online Marketing team to implement high-impact performance ad strategies across Google, Meta, TikTok, and third-party platforms.
Optimization: Conduct continuous A/B testing on ad copy, visuals, and targeting to maximize ROI and maintain operational efficiency.
Operational Alignment: Work closely with the Ads Ops team to ensure all campaigns are running strictly according to timelines, budget allocations, and asset requirements.
Cross-Channel Synergy: Coordinate with the social media team to amplify organic content performance through strategic paid boosts.
Data Analysis: Track, monitor, and analyze digital marketing KPIs to provide actionable insights and weekly performance reports.
Creative Collaboration: Liaise with Creative and Graphic Design teams to brief and produce high-performing ad assets.

Requirements:

Bachelor's Degree in Marketing, Communications, Business Administration, Data Science, or a related field
Experience: 1-2 years of hands-on experience in digital marketing, performance marketing, or ad operations
Proven proficiency in managing campaigns within Google Ads Manager, Meta Business Suite, and TikTok Ads Manager. Familiarity with 3rd party (3P) tracking platforms is a plus

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About Company

ShopeeJob Source: careers.shopee.sg

Shopee Pte. Ltd. is a Singaporean multinational technology company that specialises in e-commerce. The company was launched in Singapore in 2015, before it expanded abroad. As of 2021, Shopee is considered the largest e-commerce platform in Southeast Asia with 343 million monthly visitors.

Job ID: 146499189

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