Performance marketing

TJS Studysteps is a leading international education consultancy based in Kuala Lumpur, Malaysia, supporting students from the MENA region, South Asia, and China in pursuing higher education at top Malaysian universities.

We provide complete student services, from university admissions and visa processing to career guidance and accommodation support, making the journey of studying in Malaysia seamless, accessible, and rewarding.

We are seeking a Performance Marketing Specialist who is data-driven, analytical, and results-oriented to lead and optimize our paid marketing campaigns across multiple digital platforms.

In this role, you will be responsible for planning, executing, and analysing campaigns across Meta Ads, Google Ads, TikTok Ads, Snapchat Ads, and more. Your goal will be to drive measurable ROI, high-quality lead generation, and strong brand visibility across our key markets in the Middle East and South Asia.

You will collaborate closely with our creative and strategy teams to develop high-performing ad creatives, test end-to-end performance funnels, and scale campaigns efficiently while maintaining strong cost-performance metrics.

• Bachelor's degree in Marketing, Business, or a related field.
• 13 years of hands-on experience in performance marketing or digital advertising.
• Proficiency in Google Ads, Meta Business Suite, TikTok Ads Manager, and Snapchat Ads.
• Strong analytical and reporting skills using tools such as Google Analytics (GA4) and Looker Studio.
• Experience in education marketing or lead-generation campaigns is a strong advantage.
• Google Ads and Meta Blueprint certifications are highly preferred.

• Bachelor's Degree
• 1+ years of work experience in Performance Marketing