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Maybank

Product Manager, American Express (AMEX)

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Job Description

Responsibilities:

  • Develop and execute strategic marketing campaigns, promotions, and events to drive card usage, receivables, customer loyalty, and portfolio growth.
  • Manage the end-to-end lifecycle of AMEX products, including product enhancements, new product launches, and campaign implementation.
  • Collaborate with internal stakeholders, external partners, merchants, and card schemes to deliver compelling customer propositions and exclusive benefits.
  • Monitor business performance, campaign effectiveness, and market trends to identify growth opportunities and optimize product profitability.
  • Prepare business cases, management presentations, and approval papers for new initiatives, promotions, and product enhancements.
  • Coordinate product launches, customer engagement activities, and premium events while ensuring seamless execution and positive customer experiences.
  • Manage partnerships with industry-leading brands, travel partners, lifestyle merchants, and service providers to strengthen the AMEX value proposition.
  • Ensure compliance with regulatory requirements and internal governance standards throughout product development and campaign execution.

Requirement:

  • Minimum 3–5 years of experience in product management, card business, payments, banking, consumer marketing, or a related industry.
  • Strong analytical and commercial acumen with the ability to translate insights into business growth strategies.
  • Experience in managing marketing campaigns, partnerships, product development, or customer value propositions.
  • Excellent stakeholder management, project management, and communication skills.
  • Ability to work effectively with cross-functional teams and external partners in a fast-paced environment.
  • Highly organized with strong attention to detail and execution capabilities.
  • Experience in credit cards, payments, loyalty programmes, travel, or premium customer segments will be an added advantage.

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About Company

Job ID: 151318965

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