Regional Specialist, Social Media

Regional Specialist, Social Media

Job Summary

• Support in executing regional strategies and social media campaigns in the Southeast Asia region.

Key Accountabilities

• Work with social media agency and regional business units on the development and execution of social media strategies and content creation for new product launches
• Implement social media amplification and affiliate marketing as part of integrated marketing campaign
• Collaborate with the internal teams (PR/Digital/Ecommerce/Marcom) for strategic planning across social platforms to enhance online presence, community engagement and drive sales conversion
• Review and edit the contents for Meta, TikTok and Linkedln platforms as well as executive profiles and Company page on Linkedln
• Manage influencer marketing campaign and support media/influencer engagement events
• Able to travel (monthly basis) to Singapore to oversee video content creation at regional office or events
• Provide social media analysis in monthly reports
• Support regional stakeholders on reporting requirements
• Manage vendors to ensure expenses are kept within approved budget and deliverables adhere to communication guidelines and given timeline

Key Job Requirements

Job/ Skills Competencies:

• Experience in social media content marketing, executing social advertising, managing social media communities and influencer campaigns
• Good knowledge and understanding of measuring ROI across social media platforms to make data-driven decisions, though technical knowledge in generating analytics is not required
• Strong in agency management
• Deep understanding and strong working knowledge of social media platforms (LinkedIn, YouTube, lnstagram, Facebook, TikTok, etc) and other digital channels
• Excellent command of written and spoken English to edit copy
• Must have a sense of cultural fluency to work effectively with teams across the region
• Work effectively in a team and manage various stakeholders
• Solid project managements experience in managing multiple projects to meet tight deadlines

Critical Work Experience:

• A minimum 3 years experience in social media and/or content marketing

Qualifications:

• Degree in Marketing, Media and Communications, or related fields