Senior Marketing Manager

Senior Marketing Manager

RM5,000–RM7,000/month | 6-Month Contract | On-site (Selangor)

WE'RE HIRING: Senior Marketing Manager

Kota Damansara, Selangor | Immediate Start

6-Month Full-Time Contract (Strong Potential for Permanent Conversion)

SKINMADE — one of Malaysia's fastest-growing beauty brands on TikTok Shop & Shopee — is looking for a Senior Marketing Manager who deeply understands digital commerce, online marketplaces, and performance-driven brand growth.

This is not a coordination or content-only role.

This role is for someone who can own strategy, lead execution, and deliver measurable results across fast-moving e-commerce platforms.

The 6-month contract is intentional — a performance runway for candidates who want to prove impact and grow into a long-term leadership role.

Your Mission: Drive Growth Where It Matters

You will lead full-funnel marketing strategy, campaign execution, and brand growth for SKINMADE, DermaMed+, and other in-house brands — with a strong focus on marketplaces and digital sales channels.

1. Strategic Marketing & Planning

• Develop and execute 360° marketing strategies focused on e-commerce growth
• Conduct consumer, competitor & category analysis to uncover marketplace opportunities
• Build quarterly marketing calendars with clear KPIs, ROI & GMV impact

2. Brand Building & Marketing Direction

• Strengthen brand presence across TikTok Shop, Shopee, Lazada, Meta & offline touchpoints
• Collaborate with creative & content teams to produce campaigns that convert, not just look good
• Ensure brand voice, tone & positioning remain consistent and premium

3. Campaign Management & Execution

• Lead product launches, promotions & mega-sale events (9.9, 10.10, 11.11, 12.12)
• Execute campaigns optimised for TikTok Shop, Shopee Mall & Lazada Marketplace
• Manage budgets, timelines, and performance expectations

4. Digital Marketing & Marketplace Performance

• Oversee paid ads (TikTok, Meta, Google) with strong ROI focus
• Drive performance through data, insights & creative testing
• Lead influencer, affiliate & livestream strategies built for conversion
• Understand marketplace algorithms, trends & buying behaviour

5. Cross-Functional Collaboration

• Work closely with e-commerce, content, creative & strategy teams
• Coordinate with agencies, livestream partners, event teams & media vendors
• Manage brand collaborations and partnerships that support growth

6. Reporting & Analysis

• Track marketplace KPIs, ad performance & campaign results
• Present insights, learnings & recommendations clearly to management
  

Who We're Looking For

A hands-on senior marketing leader with strong e-commerce instincts, marketplace exposure, and execution discipline.

Requirements

• 5+ years of marketing experience (beauty, FMCG, agency, or e-commerce preferred)
• Strong familiarity with digital e-commerce & marketplace ecosystems
• (TikTok Shop, Shopee, Lazada, Meta, Google Ads, end-to-end online customer journeys)
• Proven ability to own campaigns, manage performance, and drive results
• Comfortable working in a fast-paced, performance-driven environment
• Able to work on-site at Kota Damansara, Selangor
• Available to start immediately
  

What You'll Get

• RM5,000–RM7,000/month (based on experience & capability)
• 6-month contract with clear opportunity for permanent conversion
• Direct ownership of high-impact campaigns & launches
• Work with a driven, ambitious team in a rapidly growing beauty group
  

Ready to Apply

Send your resume (and portfolio if available) via LinkedIn DM or email.

Only shortlisted candidates will be contacted.

• Deadline: 31 January 2025