Specialist, Performance Marketing - Sr

General Information

Country: Malaysia

State: Federal Territory of Kuala Lumpur

City: Kuala Lumpur

Office Location: Suite 26.01 & 27.01 Level 26 & 27, - - - - -

Date posted: 22-Dec-2025

Business Function: Communications

Position Type: Full-Time/Regular

Description

Why We NeedYou

Steelcase APAC is seekinga performance-driven marketerto own B2B paidacquisition,lead generation, and account-based campaigns. You'll be thehands-on expertexecuting, optimizing, and reportingpaid strategiesto build a qualitysales pipelineacross APAC.

What You'llDo

• Plan,activate, andoptimize paidcampaigns onLinkedIn, GoogleSearch, AEO/GEO, industryverticals, andbusiness platformsfor B2B demandgeneration.
• Execute Account-Based Marketing(ABM) and retargeting focusedon business audiences, personas, andkey account lists.
• Collaboratewith sales, dealer, and businessdevelopment teamsto define targetaccounts, messaging, and contentsyndication needs.
• Optimize leadgeneration forms, landing pages, and conversionflows for CPL, lead quality, and pipelinecontribution.
• Set up tracking(using UTM, CRMintegration,GA4) and reporton MQLs, pipeline, and attributionagainst B2B KPIs.
• Test LinkedIn, Google, andB2B partner placementsfor new formatsand learnings.
• Analyze andrefine targeting, audiences, andbid strategiesfor firms, industries, and buyer roles.
  
  

Who You Are

• 2–4 yearsof B2B paid mediaor digital campaignmanagement experience.
• Direct experiencein LinkedIn Ads, Google Search, programmaticB2B, CRM retargeting.
• Analytical, reliable, andcomfortable workingwith sales teamsand pipelinereporting.
• Familiar withB2B lead gensales cyclesand account-basedtargeting.
• Data-driven withexcellent organizationaland communicationskills.