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Universal Robina Corporation is looking for an Trade Marketing Manager (Malaysia).
Job Responsibilities:
Category Analysis
- Analyse category and sub-category trends, pricing movements, and competitive shifts.
- Identify growth drivers, opportunities, and risks.
- Provide actionable insights for the Category Development Playbook.
Category Planning
- Provide category inputs into Brand Plans, highlighting issues and opportunities.
- Translate Brand & Budget Plans into full annual category plans.
- Develop and deliver the Category Development Playbook for internal deployment.
NPD/EPD Commercialisation
- Co-develop customer launch decks with Brand.
- Develop pre-launch plans, forecasts, pricing guidelines, promo objectives, and rollout communication.
- Create 12-month promotional support plans for all launches.
National Promotion Calendar (Brand)
- Lead promotional briefs including objectives, forecast volumes, POSM alignment, and evaluation criteria.
- Monitor sell-out performance and evaluate promotion effectiveness.
Sales Plan Execution & Monthly Bulletins
- Cascade category plans and trade presenters to Sales.
- Ensure execution compliance across sub-channels.
- Provide ongoing status updates and address non-compliance with corrective actions.
Market Intelligence
- Track competitor launches, promotions, and key activities.
- Recommend defensive/offensive strategies and trigger internal War Room discussions when needed.
Budget & Category Spend Management
- Develop the annual Category Spend Framework aligned to strategic priorities.
- Ensure investments are targeted, efficient, and supported by clear objectives.
- Review BTG (Balance to Go) performance and adjust plans when needed.
Gap Planning
- Identify performance gaps by sub-channel, especially in MT.
- Diagnose root causes and propose quick-win enablers.
- Develop, cascade, and track actions with Channel Heads.
- Document learnings from gap closure initiatives.
Qualifications
- Bachelor's Degree in Marketing, Business Administration, or related field.
- Minimum 58 years of experience in trade marketing, brand marketing, or sales within the FMCG industry, with strong exposure to Modern Trade & General Trade.
- Solid understanding of traditional trade dynamics, shopper behavior, and market activation strategies.
- Proven track record in planning and executing trade campaigns with measurable results.
- Strong analytical skills with the ability to derive insights from data and translate them into actionable plans.
- Excellent project management, communication, and stakeholder management skills.
- Proficiency in Microsoft Excel and PowerPoint; experience with Nielsen or retail audit data is a plus.
- Self-motivated, agile, and able to thrive in a fast-paced environment.
Apply with us today and join us in delighting our employees, customers, consumers, and communities with good food choices!
NOTE: Universal Robina Corporation does not collect fees throughout our recruitment process and does not collaborate with any travel agency or third party to provide accommodation or other services to job applicants. All URC recruitment processes happen in our respective offices or plants. Recruitment processes are only carried out by our Talent Acquisition teams with an official corporate email address.
