Executive, Marketing (KL East Mall)

Job Purpose

• Support the organization within every area of Marketing Communication

Job Responsibilities

Marketing Communication

• To plan, execute and coordinate a variety of marketing, event and promotions to draw customer's traffic in the specific month's as assigned by the Manager.
• Create, manage, monitor, innovate and enhance the Company's website, all social media channels (Facebook, Twitter, Instagram, etc.) are up to date, accurate and relevant to create brand awareness online.
• Assist the Manager in rolling out new campaign/partnership projects over multiple channels such as onsite, newsletter, social media, paid media and mobile.
• Assist in drafting brand aligned copy, write-up and copywriting for collaterals like social media, website, press kits, press release brand, product, etc.
• Manage the production of marketing materials, posters, flyers, bunting etc

Event and Promotions

• To assist the manager in ensuring that the monthly income target is achieved through profitable rental of promotion space, accessory parcels and any other available revenues.
• To source for suitable and relevant external parties for promotions and events that are in-line with the Mall's Brand Values.
• To plan, source and execute thematic promotion space based on selected Marketing Campaigns
• Maintain & compile data on all marketing activities and monitor progress of sales at the end of promotional period.
• Day to day responsibility for all marketing communications for the mall, to the customers and stakeholders.
• Sourcing, ordering and monitoring of stock count of marketing materials, merchandise items, gift and complimentary products.

Public Relations and Customer Service

• To manage and ensure information between mall with media and general public is timely, accurate and reinforces the mall's brand identity and positioning.
• To establish and maintain good network of contacts with tenants, government agencies, and tourism related bodies, charity/volunteer organizations, corporate organizations, etc.
• To ensure timely and proper response when addressing feedback from shoppers via Social Media and Concierge Counter.
• To ensure regular communication with Tenants on Mall activities.

Education/Professional Qualification

• Bachelor's Degree in marketing or a related field required

Professional Experience

• Professional certificates or training with relevant marketing bodies, i.e. Persatuan Pengurusan Kompleks (PPK)
• Possess at least 2- or 3-years experience in Human Resources