Marketing Executive

Marketing Executive

Some jobs give you a desk. This one could give you a passport full of stories.

Igotopia is looking for a creative, ambitious and commercially minded Marketing Executive to join our growing international team in Kuala Lumpur.

We're looking for someone who wants to create things, take ownership, make an impact and help build something exciting.

You'll work across marketing, content, social media, email campaigns, brand development, digital marketing and business development, helping shape how our companies and products are presented to the world.

You'll be working on real brands, campaigns and projects, with the opportunity to see your ideas actually go out into the world.

About Igotopia

Igotopia is a growing international technology and creative group building innovative products and experiences for the luxury hospitality and travel industries.

We're the company behind Gecko Digital (www.geckodigital.co), which creates 360° virtual tours, photography, videography and immersive digital experiences for some of the world's finest hotels and resorts.

Our work takes us around the world, working with prestigious hospitality brands across multiple continents. We're also developing new technology, digital products and businesses across the hospitality and travel space.

This Isn't Your Typical Marketing Job

You won't be spending your days doing repetitive tasks or waiting for someone to tell you what to do.

You'll be actively involved in developing and executing marketing activities across our businesses.

You might be developing a social campaign for a luxury resort one day, planning an email campaign the next, researching new markets, producing promotional content or coming up with an idea for an entirely new marketing initiative.

You'll have the opportunity to work across:

• Social media management
• Content creation, video and photography
• Email marketing and CRM
• Digital marketing and SEO
• Campaign development and copywriting
• Brand marketing and creative strategy
• Marketing research and analytics
• Lead generation and business development
• Influencer and partnership marketing

We're looking for someone who enjoys variety, takes initiative and is comfortable getting involved in different areas of marketing.

What You'll Do

Social Media

• Manage and grow Igotopia and Gecko Digital's social media channels.
• Plan, create and schedule content across Instagram, TikTok, LinkedIn, YouTube and other platforms.
• Develop creative ideas for social campaigns and engaging content.
• Research trends, formats and emerging platforms.
• Write captions, hooks and social copy.
• Monitor performance and identify opportunities to increase reach and engagement.
• Develop content calendars and social media strategies.

Content & Creative

• Plan, create and coordinate video and photographic content.
• Shoot and edit short-form social media content.
• Assist with promotional videos and marketing campaigns.
• Develop creative concepts, story ideas and campaign visuals.
• Work with our photographers, videographers and creative team.
• Repurpose existing content into new marketing assets.
• Create graphics and other digital content.

Experience with Premiere Pro, DaVinci Resolve, CapCut, Photoshop or Canva would be advantageous.

Email Marketing

Email marketing will be an important part of this role, particularly given our international B2B customer base.

• Plan, develop and execute email campaigns and newsletters.
• Write compelling email copy and campaign messaging.
• Build and maintain contact databases and marketing lists.
• Support targeted B2B outreach and lead-generation campaigns.
• Test subject lines, messaging and calls-to-action.
• Monitor open rates, click-through rates and campaign performance.
• Analyse results and identify opportunities to improve effectiveness.

Copywriting & Content Marketing

• Write social media posts, captions and promotional copy.
• Develop website, blog and destination-related content.
• Create marketing copy for campaigns and promotional materials.
• Write email and B2B outreach content.
• Turn company news, projects and developments into compelling stories.
• Research topics and identify new content opportunities.

Great marketing isn't just about making something look good. It's about making people care.

Digital Marketing

You'll be involved in a broad range of digital marketing activities, including:

• Website content management and SEO.
• Search and keyword research.
• Digital advertising and campaign landing pages.
• Analytics, reporting and conversion optimisation.
• Content distribution and competitor research.
• Identifying opportunities to improve website traffic and lead generation.

Marketing & Business Development Research

As a B2B company working with luxury hotels and resorts around the world, marketing and business development are closely connected.

You will help:

• Research luxury hotel brands, properties and potential clients.
• Identify partners and commercial opportunities.
• Research new markets, destinations and competitors.
• Build and manage marketing and prospect lists.
• Support sales and business development campaigns.
• Identify new markets and opportunities for growth.

Analytics & Campaign Performance

We don't just want to create things. We want to know whether they work.

You'll help monitor and evaluate marketing performance by:

• Tracking social media and website performance.
• Analysing email and digital campaigns.
• Preparing campaign reports.
• Identifying trends and insights.
• Testing different approaches.
• Recommending improvements based on performance data.

We believe good marketing combines creativity with curiosity and data.

Job Requirements

Who We're Looking For

We're not necessarily looking for someone with a particular degree or a long list of qualifications. We're looking for interesting people with the right attitude, ability and ambition.

You might have a background in marketing, communications, business, media, film or design. You might already have experience managing social media accounts, creating content, running email campaigns or developing marketing strategies.

You'll be a great fit if you are:

• Creative and naturally curious.
• Ambitious and motivated to develop your career.
• Interested in marketing, brands, technology and travel.
• Confident developing and executing ideas.
• A strong written and verbal communicator.
• Comfortable using social media and digital platforms.
• Interested in understanding what makes content perform.
• Proactive and capable of working independently.
• Organised, reliable and able to manage multiple priorities.
• Comfortable learning new software and tools.
• Able to take ownership of tasks and see them through.
• Excited by working in a fast-moving international environment.

Most importantly, we want personality.

We're a relatively small team, so we're looking for someone who will contribute ideas, take initiative and make a genuine difference.

Experience & Skills

Previous experience in marketing, social media management, content creation or digital marketing would be beneficial.

We're particularly interested in candidates with experience in one or more of the following:

• Social media management and content planning.
• Video editing and short-form content creation.
• Graphic design and creative software.
• Email marketing and CRM platforms.
• Copywriting and content development.
• SEO and digital marketing.
• Marketing analytics and reporting.

You don't need to be an expert in everything. We're interested in what you can bring to the team, how you approach problems and what you're capable of developing into.

Why Igotopia

Working with Igotopia offers the opportunity to:

International Exposure – Work with a company operating across multiple countries and continents.

Luxury Hospitality – Work behind the scenes with some of the world's most prestigious hotels and resorts.

Real Creative Work – Create content and campaigns that are published and seen by real audiences.

A Growing Company – Join while we're still building. Your ideas and contributions can have a much bigger impact than they might in a huge corporate environment.

Technology & Innovation – Get exposure to 360° technology, 3D, AI, digital platforms and the future of hospitality marketing.

Commercial Experience – Understand how marketing connects to sales, lead generation, customer acquisition and business growth.

Potential International Travel – Depending on the role and projects, there may be opportunities to travel internationally and work on location for selected shoots and campaigns.

Real Responsibility – We believe in giving people responsibility and opportunities to grow. If you're good at something, we'll give you the opportunity to take it further.

We're Looking For The Next Generation

We're not looking to build a huge marketing department. We want a small team of smart, creative and ambitious people who want to do great work and help build something bigger.

If you're looking for a job where you can sit quietly, complete assigned tasks and count down the hours until the end of the day, this probably isn't for you.

If you want to develop your skills, create things, take ownership, have your ideas heard, work with interesting people and see what you're capable of, we'd like to hear from you.

Think You've Got What It Takes

Don't send us a generic application telling us that you're a hard-working team player with excellent communication skills.

Give us a reason to remember you.

Tell us who you are, what you're interested in, what you're good at and why you think you'd be a great addition to Igotopia.

Show us something you've created: a video, social account, marketing campaign, piece of writing or project you're proud of.

It doesn't have to be professional. We want to see your personality, creativity and ability.

This could be the start of something much bigger.

Apply today.