Wati is the world's leading WhatsApp-first conversational growth platform, empowering businesses to build deeper customer relationships and accelerate revenue growth. Trusted and loved by over 14,000 customers across 100+ countries, Wati has established itself as the premier choice for businesses leveraging WhatsApp and other messaging channels to connect with customers on their platform of choice.In a world where real-time interactions drive growth, Wati's story is all about business growth through conversations.
At Wati, we believe that every conversation matters, whether it's engaging a first-time prospect, nurturing a qualified lead, or deepening relationships with loyal clients. We transform these conversations into opportunities for building relationships, and strong relationships lead to increased revenue.
Our Platform
The AI-native platform simplifies complex business operations by bringing all customer interactions under one intelligent roof. Designed for scalability and ease of use, our solution delivers a measurable ROI while adapting to businesses of all sizes, from emerging startups to established enterprises.
Our Backing & Partnerships
Wati is proudly backed by world-class investors including Tiger Global, Sequoia Capital, DST Global, and Shopify. As a Premier-tier Partner of Meta, Google, and WhatsApp, we maintain the highest standards of integration and platform excellence.
Role Overview
We are looking for a Sales Manager for Southeast Asia (Malaysia) to help drive revenue growth and scale our commercial presence across the region.
In this role, you will be responsible for building strong pipeline, closing new business opportunities, and supporting the growth of our regional sales team. You will work closely with marketing, partnerships, and customer success teams to ensure strong pipeline generation, efficient deal execution, and successful customer onboarding.
Depending on experience, candidates may also be considered for the following roles:
- Mid-Market Account Executive - for candidates with strong individual contributor experience in SaaS sales and deal closing
- Partner Sales Development Representative (SDR) - for candidates with experience in outbound prospecting, partnerships, or ecosystem-driven sales
This role is ideal for someone who enjoys building pipeline, closing deals, developing partnerships, and contributing to the growth of a high-performing SaaS sales team in Southeast Asia.
Key Responsibilities
Revenue & Pipeline Generation
- Generate and manage a strong pipeline of new business opportunities across Southeast Asia
- Identify, qualify, and close mid-market and enterprise deals
- Work with marketing and outbound teams to drive consistent pipeline generation
Sales Execution
- Conduct discovery calls, product demonstrations, and commercial negotiations
- Manage the full sales cycle from prospecting to deal closure
- Maintain accurate pipeline updates and forecasting within CRM tools
Partner & Ecosystem Development
- Build relationships with agencies, channel partners, and ecosystem players
- Collaborate with partners to generate new revenue opportunities
- Support partner-led deal generation and pipeline development
Sales Strategy & Process
- Contribute to building scalable sales processes and playbooks
- Use data-driven insights to improve pipeline conversion and sales efficiency
- Ensure consistent use of CRM and sales tools for pipeline visibility
Cross-Functional Collaboration
- Work closely with marketing to drive lead generation campaigns
- Partner with the partnerships team to support partner-led opportunities
- Collaborate with customer success teams to ensure smooth onboarding and customer expansion
Market Expansion
- Identify growth opportunities across Malaysia and Southeast Asia
- Provide feedback to product and leadership teams on market needs and customer insights
Contribute to regional go-to-market strategies.
Requirements
- We are open to candidates with varying levels of experience depending on the role fit
- 2-10 years of experience in B2B SaaS sales, business development, or partnerships
- Proven ability to generate pipeline and close deals in a B2B environment
- Strong understanding of SaaS sales cycles and customer engagement platforms
- Excellent communication, negotiation, and stakeholder management skills
- Strong problem-solving and consultative selling ability
- Comfortable working in a fast-paced startup environment
Experience By Role Level
- 6-10 years of SaaS sales experience
- Experience managing or mentoring sales teams
- Strong track record of achieving revenue targets
Bonus Points
- Experience selling messaging platforms, CRM systems, marketing automation, or customer engagement tools
- Experience working with WhatsApp Business API or conversational commerce solutions
- Familiarity with Southeast Asia markets such as Malaysia, Singapore, Indonesia, Thailand, or Vietnam
- Existing network with agencies, partners, or SMB ecosystems in Southeast Asia
What We Offer
- Opportunity to contribute to one of the world's fastest-growing conversational commerce platforms
- Competitive salary with strong performance incentives
- High ownership and impact in shaping Wati's Southeast Asia business
- Work alongside a global team building the future of business messaging
