General Information
Country: Malaysia
State: Federal Territory of Kuala Lumpur
City: Kuala Lumpur
Office Location: Suite 26.01 & 27.01 Level 26 & 27, - - - - -
Date posted: 22-Dec-2025
Business Function: Communications
Position Type: Full-Time/Regular
Description
Why We NeedYou
Steelcase APAC is seekinga performance-driven marketerto own B2B paidacquisition,lead generation, and account-based campaigns. You'll be thehands-on expertexecuting, optimizing, and reportingpaid strategiesto build a qualitysales pipelineacross APAC.
What You'llDo
- Plan,activate, andoptimize paidcampaigns onLinkedIn, GoogleSearch, AEO/GEO, industryverticals, andbusiness platformsfor B2B demandgeneration.
- Execute Account-Based Marketing(ABM) and retargeting focusedon business audiences, personas, andkey account lists.
- Collaboratewith sales, dealer, and businessdevelopment teamsto define targetaccounts, messaging, and contentsyndication needs.
- Optimize leadgeneration forms, landing pages, and conversionflows for CPL, lead quality, and pipelinecontribution.
- Set up tracking(using UTM, CRMintegration,GA4) and reporton MQLs, pipeline, and attributionagainst B2B KPIs.
- Test LinkedIn, Google, andB2B partner placementsfor new formatsand learnings.
- Analyze andrefine targeting, audiences, andbid strategiesfor firms, industries, and buyer roles.
Who You Are
- 24 yearsof B2B paid mediaor digital campaignmanagement experience.
- Direct experiencein LinkedIn Ads, Google Search, programmaticB2B, CRM retargeting.
- Analytical, reliable, andcomfortable workingwith sales teamsand pipelinereporting.
- Familiar withB2B lead gensales cyclesand account-basedtargeting.
- Data-driven withexcellent organizationaland communicationskills.
